This Warburtons Ad Congratulates Princess Kate on Her Fresh-Baked Bun
— July 24, 2013 — Marketing
References: warburtons & adweek
Warburtons, an upscale bakery chain in London, has just joined the Royal Baby craze by releasing a rather raunchy print ad. The ad simply shows a freshly baked bun being removed from an oven. The person removing it is wearing brightly colored Union Jack oven mitts. Above the delicious bun are the words: "One's bun is done." This tongue-in-cheek allusion to the Royal Baby's recent birth is a clever way to both get the Warburtons brand out in the public eye, while paying tribute to a future monarch who will most likely be as cute as he will be powerful.
Underneath the cheeky title of the ad is a sweet message: "From our family, to yours." Warburtons runs on family passion and persistence, so celebrating another family's joyful period of new life is perfectly fitting. The addition of this message shows that Warburtons is not mocking the Royal Baby mean-heartedly, but simply joking around and mocking the baby craze that has turned the world on its head since yesterday morning.
Underneath the cheeky title of the ad is a sweet message: "From our family, to yours." Warburtons runs on family passion and persistence, so celebrating another family's joyful period of new life is perfectly fitting. The addition of this message shows that Warburtons is not mocking the Royal Baby mean-heartedly, but simply joking around and mocking the baby craze that has turned the world on its head since yesterday morning.
Trend Themes
1. Royal Baby Craze - Utilize current events, such as the birth of a Royal Baby, to create clever and attention-grabbing advertisements.
2. Family-centric Marketing - Celebrate the concept of family and connection in advertising campaigns to establish a relatable image.
3. Tongue-in-cheek Humor - Incorporate humor and playful language in advertising to engage and entertain consumers.
Industry Implications
1. Bakery - Create unique advertisements that highlight the freshness and quality of baked goods.
2. Apparel and Accessories - Design and produce novelty and themed oven mitts and kitchenware to capitalize on current events.
3. Marketing and Advertising - Develop creative strategies to leverage pop culture trends and create impactful campaigns.
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