Crank Up the Bikini Model's Tan
Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from Johnson & Johnson, for example is a real head turner.
To grab your intitial attention, there is a giant image of an attrictive model lounging in a bikini. To keep your attention, they've istalled a knob that you can turn to crank up the bronze factor of her skin.
The tagline reads, "You can have the tan you want. Choose yours."
To grab your intitial attention, there is a giant image of an attrictive model lounging in a bikini. To keep your attention, they've istalled a knob that you can turn to crank up the bronze factor of her skin.
The tagline reads, "You can have the tan you want. Choose yours."
Trend Themes
1. Interactive Bus Stop Ads - Disruptive innovation opportunity: Developing interactive billboards that engage and captivate audiences in unique ways.
2. Clever Advertising - Disruptive innovation opportunity: Creating clever and attention-grabbing marketing campaigns that leave a lasting impression.
3. Personalized Marketing - Disruptive innovation opportunity: Implementing personalized elements in advertising to enhance consumer engagement and customization.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporating interactive and clever strategies to revolutionize traditional advertising practices.
2. Outdoor Advertising - Disruptive innovation opportunity: Introducing interactive features to bus stop billboards to increase viewer engagement and brand awareness.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Creating personalized marketing campaigns that allow consumers to choose and customize their desired beauty outcomes.
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