Betabrand's Anti-Theft Clothes Are 'Protected by Norton'
Laura McQuarrie — December 20, 2014 — Unique
Best known for keeping computers safe from viruses, you'd never expect Norton to get into making anti-theft clothes. However, during a Betabrand think tank, a pair of RFID-blocking jeans was thought up and Norton agreed to lend its name to the project.
Each year, over 10 million identities are digitally pickpocketed and by 2015, it's expected that 70% of all credit cards will be vulnerable to these kinds of attacks. In response, Betabrand developed the READY Active Jeans, with pocket lining made from a special radio frequency identification blocking material to keep your information safe. Promoted as the 'READY Active Jeans Protected by Norton,' the color of the liner adopts the same color as the software company.
Each year, over 10 million identities are digitally pickpocketed and by 2015, it's expected that 70% of all credit cards will be vulnerable to these kinds of attacks. In response, Betabrand developed the READY Active Jeans, with pocket lining made from a special radio frequency identification blocking material to keep your information safe. Promoted as the 'READY Active Jeans Protected by Norton,' the color of the liner adopts the same color as the software company.
Trend Themes
1. Rfid-blocking Clothing - Betabrand's RFID-blocking denim is just one example of a growing trend in anti-theft clothing.
2. Cybersecurity Fashion - The combination of fashion and cybersecurity shows potential for disruptive innovation in the apparel industry.
3. Smart Clothing Protection - The use of RFID-blocking materials in clothing demonstrates a potential application for the Internet of Things in the fashion industry.
Industry Implications
1. Fashion - The anti-theft clothing trend presents new opportunities for fashion brands to incorporate technology in their designs.
2. Cybersecurity - The use of cybersecurity measures in clothing suggests potential innovation opportunities for cybersecurity companies to expand their offerings.
3. Technology - The trend towards smart clothing protection opens up a new market for technology companies to develop cutting-edge protective materials and products.
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