The Rita Ora for Adidas Collection is Pop Art-Inspired
Erin Fox — February 12, 2015 — Pop Culture
References: adidas & luxurytrump
The Rita Ora for Adidas pop art collection unveils a line of cartoon-inspired sneakers, sweaters, t-shirts and visors. From casual apparel, accessories and footwear, Rita Ora is able to optimize her brand outreach by marketing to all consumers.
This is Rita Ora's third time collaborating with the German sports brand in the past year. Her Originals by Rita Ora Super Pack features everything a sporty fashionista needs for the spring. The pop art, cartoon gear reads much more like a comic book than sportswear. Ora was no stranger to color in this collection, making the apparel the easy part of working out.
There are 34 pieces in the collection and Rita Ora describes it as, “unstoppable, bold, brave and in bold Technicolour”.
This is Rita Ora's third time collaborating with the German sports brand in the past year. Her Originals by Rita Ora Super Pack features everything a sporty fashionista needs for the spring. The pop art, cartoon gear reads much more like a comic book than sportswear. Ora was no stranger to color in this collection, making the apparel the easy part of working out.
There are 34 pieces in the collection and Rita Ora describes it as, “unstoppable, bold, brave and in bold Technicolour”.
Trend Themes
1. Pop Art-inspired Streetwear - Opportunity for fashion brands to incorporate comic book-like designs into their collections.
2. Celebrity Collaborations - Opportunity for brands to collaborate with influential celebrities to increase brand outreach.
3. Cartoon-inspired Sneakers - Opportunity for footwear brands to incorporate fun and playful designs into their sneaker collections.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate unconventional designs and materials to stand out from competitors.
2. Sportswear - Opportunity for sportswear brands to incorporate fun and colorful designs into their collections to attract younger consumers.
3. Footwear - Opportunity for footwear brands to collaborate with celebrities and incorporate unique designs to differentiate themselves from competitors.
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