Skincare products integrate and spotlight hyper-customization options
Implications - As customization becomes a more common aspect of products and services consumers purchase today, brands, including those in the skincare industry, are heightening the degree to which their offerings can be tailored to each individual customer.
Insight - The boom of interest in "self-care" aligns with consumers' increased desire to feel they're investing in themselves in order to reach their full potential. Though wholly positive, this movement begins with the potentially stressful culture of comparison fostered through social media. This is especially poignant among Mid Millennial consumers who tend to use social media as a highlight reel for the most aspirational aspects of their lives.
Insight - The boom of interest in "self-care" aligns with consumers' increased desire to feel they're investing in themselves in order to reach their full potential. Though wholly positive, this movement begins with the potentially stressful culture of comparison fostered through social media. This is especially poignant among Mid Millennial consumers who tend to use social media as a highlight reel for the most aspirational aspects of their lives.
Workshop Question - What would a hyper-personalized iteration of your offering look like?
Trend Themes
1. Hyper-personalization - The skincare industry is offering hyper-customized offerings to meet the increasing demand for self-care.
2. Artificial Intelligence - Technologies such as AI and computer-vision face scans are increasingly being utilized in the skincare industry to provide tailored recommendations based on user input and facial analysis.
3. Convenience - Online tools and personalized product packages are making it easier for consumers to access the skincare products and support they need without having to go through complicated processes like meeting with a dermatologist.
Industry Implications
1. Beauty and Skincare - Cosmetic brands are leveraging new technologies to offer personalized, AI-driven experiences to consumers who want tailored product recommendations.
2. Artificial Intelligence - AI-driven technologies are being more commonly integrated into various industries such as skincare, beauty, wellness, and retail.
3. Personalized and Online Services - As more consumers demand convenience, industries are catering to these needs by offering personalized, AI-driven online services to make it easier for consumers to access the support they need without leaving their homes.
