Lubrizol's #skincaringmakeup Collection Was Made With AI Insights
Elena Rahman — October 1, 2021 — Fashion
References: lubrizol & cosmeticsbusiness
The #skincaringmakeup collection by Lubrizol Life Science Beauty is said to combine the best of skincare and color cosmetics with insights provided by artificial intelligence. The collection includes 12 new formulations for the face, eyes, and lips.
Each product is made with Lubrizol Life Science Beauty active and functional ingredients. They are formulated to deliver consumer-desired benefits, which the brand identified with AI leverage. The company's color cosmetics team worked with FOresee Lab to spot advanced trends. They leveraged AI technology to acquire data and insights from social media conversations surrounding cosmetics. The analysis directed the team to focus on five targeted and trending benefits: smoothness, long-wear, color pigmentation, protection, and moisturization.
The #skincaringmakeup collection helps consumers reach their long-term skin health goals.
Image Credit: Lubrizol
Each product is made with Lubrizol Life Science Beauty active and functional ingredients. They are formulated to deliver consumer-desired benefits, which the brand identified with AI leverage. The company's color cosmetics team worked with FOresee Lab to spot advanced trends. They leveraged AI technology to acquire data and insights from social media conversations surrounding cosmetics. The analysis directed the team to focus on five targeted and trending benefits: smoothness, long-wear, color pigmentation, protection, and moisturization.
The #skincaringmakeup collection helps consumers reach their long-term skin health goals.
Image Credit: Lubrizol
Trend Themes
1. AI-developed Cosmetic Formulas - The adoption of AI technology into beauty formulations and identifying consumer trends provides a potential opportunity for companies to create superior cosmetic products with benefits consumers demand.
2. Skincare+makeup Hybrid Products - Hybrid products combining the benefits of skincare and makeup based on AI insights may disrupt the cosmetic industry by meeting customer demands for products that address both cosmetic and skincare concerns.
3. Data-driven Formulations - Using data to guide product formulations through AI insights, companies can ensure that their products deliver what customers seek for their skincare and makeup needs.
Industry Implications
1. Beauty and Cosmetics - Companies in the beauty and cosmetics industry can embrace AI technology to create data-informed hybrid products catering to customer needs for skincare and makeup products.
2. Artificial Intelligence - The rise of AI is expected to disrupt many industries, including beauty and cosmetics, providing opportunities for companies specializing in AI to provide insights and technology support.
3. Social Media Analytics - The use of social media analytics in gaining consumer insights, especially in the beauty and cosmetics industry, presents disruptive innovation opportunities that may help companies create data-driven, targeted formulations.
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