The Walmart Spark City App Challenges Trainees in a Virtual Retail Setting
Laura McQuarrie — January 28, 2019 — Tech
References: play.google & retailgazette
From augmented reality manuals to virtual reality training programs, companies are turning to technology to better prepare employees for their role in the workplace, as well as some of the unexpected challenges that they may encounter—this is exemplified by the Walmart Spark City app.
The application, which has been made publically available for both iOS and Android devices, uses a gamified format to prep all new employees through Walmart's training academy. In Spark City, users are challenged to maximize the availability of products, keep the sales floor clean, complete the daily duties of a manager and practice problem-solving in real-time when it comes to facing tough situations.
The Walmart Spark City app scores users based on inventory, customer satisfaction and sales, and more levels are being planned for roles in different store departments.
The application, which has been made publically available for both iOS and Android devices, uses a gamified format to prep all new employees through Walmart's training academy. In Spark City, users are challenged to maximize the availability of products, keep the sales floor clean, complete the daily duties of a manager and practice problem-solving in real-time when it comes to facing tough situations.
The Walmart Spark City app scores users based on inventory, customer satisfaction and sales, and more levels are being planned for roles in different store departments.
Trend Themes
1. Augmented Reality Manuals - Opportunity to enhance employee training by providing step-by-step instructions through augmented reality.
2. Virtual Reality Training Programs - Disruptive innovation in training by allowing employees to practice real-life scenarios in a virtual environment.
3. Gamified Learning - Using game-like elements to engage and motivate employees in the training process.
Industry Implications
1. Retail - Retailers can adopt gamified training apps to improve employee engagement, knowledge retention, and sales performance.
2. Technology - Innovative technologies like augmented reality and virtual reality have a growing market in the training industry to enhance learning experiences.
3. Education - Educational institutions can leverage the gamification trend in employee training to make learning more interactive and enjoyable.
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