The Target 'Made By Design' Brand Shares Smart, Low-Cost Options
Laura McQuarrie — June 6, 2018 — Art & Design
References: intl.target & fastcodesign
The Target Made By Design brand is a new one that aims to appeal to the Millennial consumer with simple, thoughtful product designs and accessible price points. Some of the inventive home goods that can be picked up for a low price include everything from towels with built-in hook loops to wide-mouth soap dispensers for easy refilling and user-friendly bedding that spells out which part of a fitting sheet is the top or bottom.
The minimalist, budget-friendly line is set to launch later this month, providing shoppers with about 750 basic household items. According to Target, these innovatively designed pieces were expressly created for the "adulting Millennial." As the Target Made By Design line won't be swapped out seasonally, the products have the potential to appeal to those who are not swayed by of-the-moment styles or seasonal influences.
The minimalist, budget-friendly line is set to launch later this month, providing shoppers with about 750 basic household items. According to Target, these innovatively designed pieces were expressly created for the "adulting Millennial." As the Target Made By Design line won't be swapped out seasonally, the products have the potential to appeal to those who are not swayed by of-the-moment styles or seasonal influences.
Trend Themes
1. Minimalist Design - Disruptive innovation opportunity: Explore minimalist design principles in other industries, such as fashion or technology, to create sleek and functional products.
2. Affordable Home Goods - Disruptive innovation opportunity: Develop affordable home goods with smart features, like built-in hooks or user-friendly designs, for other target demographics.
3. Targeting Millennial Consumers - Disruptive innovation opportunity: Identify unique needs and preferences of millennial consumers and create products that cater to their specific requirements across various industries.
Industry Implications
1. Home Goods - Disruptive innovation opportunity: Incorporate innovative design features and accessible price points into the home goods industry to attract more consumers.
2. Fashion - Disruptive innovation opportunity: Apply minimalist design principles and affordable pricing strategies to fashion industry products, appealing to budget-conscious and minimalist consumers.
3. Technology - Disruptive innovation opportunity: Merge minimalist design with user-friendly features in technology products, creating sleek and functional devices that appeal to the millennial market.
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