Urban Outfitters Launches Bike Shop, Hipsters Rejoice
Shelby Lee Walsh — July 9, 2009 — Lifestyle
References: bikes.urbanoutfitters
Bicycle and Urban Outfitters lovers can now merge together in one giant hipster embrace! Urban Outfitters has officially launched its very own bike shop. The bikes are all based on one design of a Aristotle single speed bike, but they are completely customizable.
Choose from various colors for your bicycle components to completely change the look of your pimp ride.
I want one (or two)!
Implications - Hipsters are constantly looking to differentiate themselves from the rest of their ilk. By offering fix gear bicycles available in a range of colors, Urban Outfitters is attempting to get out in front of a potential backlash against this hipster symbol. Companies should consider how they can personalize products to avoid backlash.
Choose from various colors for your bicycle components to completely change the look of your pimp ride.
I want one (or two)!
Implications - Hipsters are constantly looking to differentiate themselves from the rest of their ilk. By offering fix gear bicycles available in a range of colors, Urban Outfitters is attempting to get out in front of a potential backlash against this hipster symbol. Companies should consider how they can personalize products to avoid backlash.
Trend Themes
1. Customizable Bikes - The trend of customizable bikes is growing, with companies offering a range of options to consumers
2. Personalization - Companies are focusing on personalization in order to differentiate themselves and avoid potential backlash
3. Hipster Culture - Companies are tapping into the hipster culture by offering products that appeal to their values and preferences
Industry Implications
1. Retail - Retailers like Urban Outfitters are expanding their offerings to include customizable bikes as a way to differentiate themselves and appeal to a niche market
2. Bicycle Manufacturing - Bicycle manufacturers should consider offering customizable options to appeal to consumers who are looking to personalize their bikes
3. Marketing and Advertising - Marketing and advertising companies should consider how they can tap into the values and preferences of the hipster culture, which places a high value on personalization and authenticity
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