Toyota Avalon Looks to the Past for Present Car Comfort
Allison Love — May 20, 2010 — Autos
The new Toyota Avalon commercials hark back to the 40s and 50s to advertise the comfort of its new car style. The commercials set the scene with a male narrator using the typical 40s voice-over, describing the Toyota Avalon as "one smooth ride" with "no finer way to travel."
The final line of the Toyota Avalon commercial suggests that "comfort is back," hinting at the throwback style. Of course the women in the ads are all 40s-glam with deep red lips and the men featured have that 'Mad Men' style.
The final line of the Toyota Avalon commercial suggests that "comfort is back," hinting at the throwback style. Of course the women in the ads are all 40s-glam with deep red lips and the men featured have that 'Mad Men' style.
Trend Themes
1. Throwback Advertising - Explore opportunities to leverage nostalgia and vintage aesthetics in advertising campaigns to evoke a sense of comfort and familiarity.
2. Retro Styling - Consider incorporating elements of 40s and 50s fashion and design into product offerings to capitalize on the trend of nostalgia-driven consumer preferences.
3. Reviving Old Narratives - Reimagine old advertising techniques and storytelling methods to create a unique and compelling brand narrative that resonates with consumers seeking a sense of nostalgia.
Industry Implications
1. Automotive - Incorporate throwback aesthetics and messaging in car commercials to position products as a blend of classic style and modern comfort.
2. Fashion - Develop fashion collections inspired by the 40s and 50s era, targeting consumers seeking to embrace nostalgia-driven trends in their clothing choices.
3. Marketing and Advertising - Provide services that help brands tap into the power of nostalgia and leverage throwback elements in their advertising campaigns.
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