Infusing archetypal heroines into modern-day scenarios to evoke empathy
Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia are replaced with empathy and heightened awareness of the human condition, society and culture.
Trend Themes
1. Mixing Fairytale Elements Into Modern-day Scenarios - Bringing traditional fairytale characters and archetypes reality, often with a modern-day twist, increases empathy and promotes nostalgia.
2. Subverting and Objectifying Fairytale Characters - Using traditionally innocent fairytale heroines in controversial, mature or unexpected context creates a wider conversation, sparks nostalgia, and disarms critique.
3. Empowering Women in Fairytale-inspired Art - Fairytale-themed art that depicts strong and powerful women creates a sense of empowerment and allows for imaginative reinterpretation of classic narrative and imagery.
Industry Implications
1. Advertising and Marketing - Creating ads or branding campaigns influenced by fairytale themes opens up possibilities for fresh, intriguing narratives and innovative multimedia experiences.
2. Art and Photography - Using fairytales to provide creative inspiration for artists leads to visually engaging, thought-provoking works that can challenge expectations and spark new interpretations.
3. Fiction, Media and Entertainment - Retelling or remixing traditional fairytale narratives with modern twists in fiction, movies, or TV shows creates widely recognized source material and offers a range of creative possibilities.
7 Featured, 38 Examples:
4,892,436 Total Clicks
Date Range:
Apr 08 — Apr 10
Trending:
Hot
Consumer Insight Topics:
