Chef'd and Smithfield Foods Now Sell Grocery Store Meal Kits
Laura McQuarrie — May 10, 2018 — Lifestyle
References: chefd & kingkullen
For years, Chef'd has made it easy for consumers to enjoy chef-created recipes, premium ingredients and easy home-cooked meals through an online service—now, Chef'd and Smithfield Foods have teamed up to offer Chef'd meal kits to nationwide grocery stores.
The meal kits feature an assortment of pre-portioned, ready-to-cook ingredients needed to make dishes like Herb-Crusted Flank Steak, 20 Clove Garlic Chicken and Farfalle Chicken Pasta. Since time is of the essence for the busy consumer, each meal kit boldly states the "prep-to-plate" time, which ranges from about 10 to 30 minutes. Each meal kit is designed to serve two people or more, with the recipes offering "elevated versions of weeknight dinner classics."
Across more than 25 states, the Chef'd meal kits can now be found at retailers like Costco, Weis and Gelson’s Markets.
The meal kits feature an assortment of pre-portioned, ready-to-cook ingredients needed to make dishes like Herb-Crusted Flank Steak, 20 Clove Garlic Chicken and Farfalle Chicken Pasta. Since time is of the essence for the busy consumer, each meal kit boldly states the "prep-to-plate" time, which ranges from about 10 to 30 minutes. Each meal kit is designed to serve two people or more, with the recipes offering "elevated versions of weeknight dinner classics."
Across more than 25 states, the Chef'd meal kits can now be found at retailers like Costco, Weis and Gelson’s Markets.
Trend Themes
1. Grocery Store Meal Kits - There are opportunities for meal kit companies to partner with supermarkets to expand their reach and offer more convenience to consumers.
2. Chef-created Meal Kits - There is potential for chefs to expand into the meal kit industry and offer their culinary expertise to consumers on a larger scale.
3. Pre-portioned Ingredients - Companies can focus on offering pre-portioned ingredients to make meal preparation easier and more convenient for busy consumers.
Industry Implications
1. Meal Kit Delivery - Meal kit companies can continue to innovate by expanding their distribution channels and offering their products through grocery stores.
2. Supermarkets - Supermarkets have an opportunity to partner with meal kit companies and offer pre-portioned ingredient kits as well as pre-made meals to attract busy consumers.
3. Food and Beverage - Companies in the food and beverage industry can focus on developing new products and flavors that cater to the meal kit market and the demand for convenient, chef-inspired meals.
5.1
Score
Popularity
Activity
Freshness
