Fitness-focused fashions mirror healthy lifestyle makeovers
Implications - Sports and fashion are mingling like never before. Athletic apparel retailers and high fashion designers have begun collaborating en masse. This isn't the only way the two interests are teaming up, as athletics-inspired fashions have been popping up all over RTW runways in 2009.
Trend Themes
1. Fashletic Collaborations - Collaborations between sports apparel retailers and high fashion designers is a trend that allows businesses to tap into a wider audience and showcase their fashion and sport technologies.
2. Athleisure Wear - Athletics-inspired fashion is a trend that blurs the lines between sportswear and casual wear. This represents an opportunity for businesses to create fashion-forward clothing that also has high functionality for athletes.
3. Unconventional Athletic Wear - The creation of unconventional athletic wear that deviates from the sports norm is a trend that gives businesses a chance to innovate and showcase their creativity, as seen in the Adidas SLVR brand.
Industry Implications
1. Fashion and Sportswear Industry - This industry is influenced by the trend of fashion and athletic collaborations, as seen in heavyweights such as Puma and Alexander McQueen.
2. Athletic Footwear Industry - This industry is influenced by the trend of colorful and technologically advanced athletic footwear such as the multicolored winged sneakers by Adidas in collaboration with Jeremy Scott.
3. Intimate Apparel Industry - This industry is influenced by the trend of creating fashionable sports-themed lingerie, which allows teams to extend their reach to the intimates sector, as seen in Garters By Kristi.
10 Featured, 67 Examples:
1,829,982 Total Clicks
Date Range:
Jul 09 — Sep 09
Trending:
Warm
Consumer Insight Topics:
