Nom de Guerre F/W ‘09 Blends Soccer Gear and Military Chic
Marissa Brassfield — March 15, 2009 — Fashion
References: nomdeguerre.net & hypebeast
The Nom de Guerre Fall/Winter 2009 menswear collection blends a military aesthetic with chic urban style, but these fleece legwarmers scream 'soccer field' to me. These fleece pieces were designed in conjunction with Wings + Horns of Vancouver.
Nom de Guerre pairs these fleece pieces are paired with coated outerwear and military-inspired fabrics like ballistic nylon for an unusual but awesome Fall/Winter 2009 collection.
Implications - Consumers are gravitating towards comfort over aesthetics as of late. While they have a desire for objects that are visually enticing, they want them to be made from materials that are wearable. Companies should consider how they can combine comfort and style without sacrificing either.
Nom de Guerre pairs these fleece pieces are paired with coated outerwear and military-inspired fabrics like ballistic nylon for an unusual but awesome Fall/Winter 2009 collection.
Implications - Consumers are gravitating towards comfort over aesthetics as of late. While they have a desire for objects that are visually enticing, they want them to be made from materials that are wearable. Companies should consider how they can combine comfort and style without sacrificing either.
Trend Themes
1. Comfortable Aesthetics - Companies can combine comfort and style without sacrificing either, creating new fashion trends that prioritize practicality and aesthetics.
2. Sportswear-inspired Fashion - The blend of sports and fashion creates innovative opportunities for clothing designs that merge functionality, comfort, and style.
3. Military-inspired Clothing - Military-inspired fabrics like ballistic nylon create a disruptive innovation opportunity for fashion brands that want to blend military and urban styles.
Industry Implications
1. Fashion Industry - Fashion brands can capitalize on the trend of comfortable aesthetics to create new lines that merge functionality and fashion.
2. Sports Industry - Sports brands can create new product lines that merge functionality and fashion, capitalizing on the sportswear-inspired fashion trend.
3. Military and Tactical Gear Industry - Military and tactical gear companies can expand their designs to include more fashion-forward options that utilize materials like ballistic nylon, appealing to consumers looking for military-inspired clothing.
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