WaterForward Allows You to Donate Money in the Name of a Friend
Parul Rohatgi — November 13, 2011 — Social Good
References: waterforward.org & thenextweb
Waterforward is using a pay-it-forward approach to charity by using social media to raise money for charity.
It is a very simple premise. WaterForward has created an online WaterForward Book. You can donate $10 for one or many friends or family, and get them into an online WaterForward Book. But the only way of getting into this book is if someone pays for you first. All the pay-it-forwards are tracked, so you know how much you and your connections have raised, and all the money raised goes 100% into clean water projects.
The campaign aims to give recognition to those who give money to charities, and also leverage the power of social media for a great cause.
It is a very simple premise. WaterForward has created an online WaterForward Book. You can donate $10 for one or many friends or family, and get them into an online WaterForward Book. But the only way of getting into this book is if someone pays for you first. All the pay-it-forwards are tracked, so you know how much you and your connections have raised, and all the money raised goes 100% into clean water projects.
The campaign aims to give recognition to those who give money to charities, and also leverage the power of social media for a great cause.
Trend Themes
1. Pay-it-forward Charity - WaterForward's pay-it-forward approach to charity using social media presents disruptive innovation opportunities for crowdfunding platforms to attract donors and promote social causes.
2. Online Donation Tracking - The use of online tracking in the WaterForward Book showcases a disruptive innovation potential for transparency and accountability in charitable giving, inspiring other organizations to implement similar systems.
3. Social Media Fundraising - WaterForward's utilization of social media for fundraising not only highlights the growing trend of leveraging online platforms for charitable initiatives but also presents opportunities for businesses to collaborate with influencers and extend their reach for philanthropic purposes.
Industry Implications
1. Crowdfunding Platforms - WaterForward's pay-it-forward charity model on social media presents disruptive innovation opportunities for crowdfunding platforms to revolutionize the way donations are collected and distributed.
2. Transparency and Accountability Solutions - The online tracking system implemented by WaterForward creates disruptive innovation opportunities for organizations providing transparency and accountability solutions in the charitable giving space.
3. Social Media Marketing - WaterForward's success in utilizing social media for fundraising provides disruptive innovation opportunities for businesses in the marketing industry to explore new ways of incorporating social causes into their campaigns and engaging with customers.
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