"The Fixer Show" Promotes Axe, Helps You Punk Your Friends
Nika Kubiak — March 29, 2009 — Marketing
References: theaxeeffect & thefixers
"The Fixer Show" is the newest commercial and marketing campaign full of funny pranks launched to promote Axe shower gel and body spray. This great production by Mekanism has both funky art direction and a brilliant idea at its core.
Viewers can upload their own images and videos onto the Axe website. This entertaining and smart advertising idea is based on a comedy talk show, a la "The Benny Hill Show" of the new millennium. The website offers everything you need to get the good times rolling, from hot girls to a funny presenter, “The Fixer,” whose sole job it is to fix everything in your life.
Viewers can upload their own images and videos onto the Axe website. This entertaining and smart advertising idea is based on a comedy talk show, a la "The Benny Hill Show" of the new millennium. The website offers everything you need to get the good times rolling, from hot girls to a funny presenter, “The Fixer,” whose sole job it is to fix everything in your life.
Trend Themes
1. Prank Marketing - Brands are creating entertaining pranks to promote their products and increase brand awareness.
2. Interactive Advertising - Interactive advertising campaigns allow viewers to participate and engage with brands.
3. Comedy Marketing - Comedy-based marketing campaigns can create a lasting impression on consumers and increase brand loyalty.
Industry Implications
1. Personal Care - Personal care brands can use prank marketing to differentiate themselves and stand out in a crowded market.
2. Entertainment - Entertainment companies can utilize interactive advertising to create buzz and engage with their audience.
3. Technology - Technology brands can incorporate comedy into their marketing to showcase their brand personality and connect with consumers on a more personal level.
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