'The Sitch' Cologne Will Make You Smell like a Jersey Shore Cast Member
Robyn Currie — February 2, 2010 — Fashion
References: cocoperez & hollywoodlife
So, it is common knowledge that I love the Jersey Shore. And I don’t mean in an ironic hipster way, I mean I actually like the show. It is entertaining, and makes me want to take a road trip. I might even buy ‘The Sitch’ Cologne.
Oh ya, 'cause Mike ‘The Situation’ Sorrentino is getting his own fragrance if rumors are to be believed. Having been overheard bragging that his new scent, aptly titled ‘The Sitch’ Cologne, will be making an appearance soon, it leaves me to wonder just what this signature fragrance will smell life. I am thinking a mix of steroids, hair gel, Jaeger bombs, and latex.
Oh ya, 'cause Mike ‘The Situation’ Sorrentino is getting his own fragrance if rumors are to be believed. Having been overheard bragging that his new scent, aptly titled ‘The Sitch’ Cologne, will be making an appearance soon, it leaves me to wonder just what this signature fragrance will smell life. I am thinking a mix of steroids, hair gel, Jaeger bombs, and latex.
Trend Themes
1. Reality Show Scents - The trend of creating scents based on popular reality shows, such as 'The Sitch' Cologne inspired by Jersey Shore, offers disruptive innovation opportunities in the fragrance industry.
2. Celebrity Fragrances - The rise of celebrity-endorsed fragrances, like 'The Sitch' Cologne by Mike 'The Situation' Sorrentino, presents disruptive innovation opportunities in the beauty and personal care industry.
3. Nostalgic Marketing - Using nostalgia as a marketing strategy, as seen in 'The Sitch' Cologne based on the Jersey Shore, provides disruptive innovation opportunities in the advertising and branding industry.
Industry Implications
1. Fragrance - The fragrance industry can explore innovative scents that cater to fans of popular reality shows, exemplified by 'The Sitch' Cologne inspired by Jersey Shore.
2. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of celebrity fragrances, like 'The Sitch' Cologne by Mike 'The Situation' Sorrentino, to attract consumers seeking products endorsed by their favorite stars.
3. Advertising and Branding - Incorporating nostalgic marketing techniques, as demonstrated by 'The Sitch' Cologne based on the Jersey Shore, can create disruptive innovation opportunities for the advertising and branding industry.
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