Print Ads Show Shirtless Men Before and After the Axe Effect
Rose Nazarali — June 23, 2009 — Marketing
References: theaxeeffect & adsoftheworld
A new set of print ads for Axe body spray features the Axe Battles where the clean scent goes head-to-head with other things that tend to attract women.
Axe battles it out with babies, puppies and even wedding rings and shows before and after pictures of topless men. The after picture (after they have used Axe), has the men with uplifted confidence and enticing poses as they have women everywhere taking a second look.
Axe battles it out with babies, puppies and even wedding rings and shows before and after pictures of topless men. The after picture (after they have used Axe), has the men with uplifted confidence and enticing poses as they have women everywhere taking a second look.
Trend Themes
1. Male Grooming Products - The increasing popularity of male grooming products provides a disruptive innovation opportunity for companies to develop scent products that increase confidence and attract attention.
2. Humorous Advertising - Humorous advertising is a growing trend that offers disruptive innovation opportunities for companies to create more memorable and viral marketing campaigns.
3. Gendered Product Marketing - Gender-specific marketing is a trend that offers disruptive innovation opportunities for companies seeking to address the changing norms and diversity of gender identification.
Industry Implications
1. Personal Care Products - Personal care products are a key industry for the male grooming product trend, providing disruptive innovation opportunities to redefine traditional product offerings.
2. Advertising - Advertising is a key industry for the humorous advertising trend, providing disruptive innovation opportunities for creative, successful marketing campaigns.
3. Fashion and Lifestyle - The gendered product marketing trend is most relevant to the fashion and lifestyle industry, offering disruptive innovation opportunities to redefine how gender norms are portrayed and addressed.
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