Maxim Magazine To Fold After June 2009 Issue
Going Like Sixty — April 6, 2009 — Lifestyle
References: brandish
The final Jeopardy question is: Who was featured on the last print edition of Maxim Magazine?
“Who is Malin Akerman?”
Maxim is killing their print edition this month when the June issue is published. The famous “lad magazine” was launched in 1995 and rode high against FHM and Loaded. Maxim’s target audience was guys who liked “sex, sports, beer, gadgets, clothes…”
James Tye, CEO, said, “The Maxim brand remains the bestselling men’s lifestyle magazine in the world, but Dennis Publishing must move with the times and recognise that the future of the brand in the UK is online.”
We’ve seen dozens of magazines fold in the last few years, but it’s hard to believe that the magazines seen in the related articles below no longer hold profitable appeal.
“Who is Malin Akerman?”
Maxim is killing their print edition this month when the June issue is published. The famous “lad magazine” was launched in 1995 and rode high against FHM and Loaded. Maxim’s target audience was guys who liked “sex, sports, beer, gadgets, clothes…”
James Tye, CEO, said, “The Maxim brand remains the bestselling men’s lifestyle magazine in the world, but Dennis Publishing must move with the times and recognise that the future of the brand in the UK is online.”
We’ve seen dozens of magazines fold in the last few years, but it’s hard to believe that the magazines seen in the related articles below no longer hold profitable appeal.
Trend Themes
1. Decline of Print Media - There's an opportunity for disruptive innovation in digital publishing as print media continues to decline.
2. Shift to Online Formats - As print media dwindles, industries can innovate by transitioning to online formats to keep up with changing consumer habits.
3. Evolution of Men's Lifestyle Content - There's room for disruptive innovation in the men's lifestyle content industry to create new and engaging formats that cater to modern audiences.
Industry Implications
1. Publishing - As the decline of print media continues, the publishing industry should invest in developing digital strategies to remain relevant.
2. Media - The shift towards online formats presents opportunities for disruptive innovation in the media industry.
3. Lifestyle Content - With the evolution of men's lifestyle content and changing consumer habits, there's room for innovation in this industry to create new and engaging formats.
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