The Suffolk Kitchen Knish Hoax
Alex Covert — April 21, 2008 — Lifestyle
References: nymag & bornrich.org
It's called Knish and if you want one, you have to place your order 48 hours in advance. You also have to pay $12,000 - IN CASH! So what is a Knish? It is "Osetra, Sevruga and Beluga caviars, white alba truffles, 24k edible gold leaf, lobster, Kobe tartar, a Kobe burger, a Kobe hot dog, an ostrich egg, two kinds of foie gras - duck and goose, and a moose snout and drizzled with 100 yr old balsamic vinegar and doused with with Louis XIII Cognac and flambéed." Kind of like the day before you decide you have to go to the grocery - when you wrangle up everything you can find in your fridge and pantry and then, concoct something that is edible but, just barely.
The catch: it's fake... Having said that, it's not too far off several of the other thousand dollar drinks and dishes we've seen at Trend Hunter.
The catch: it's fake... Having said that, it's not too far off several of the other thousand dollar drinks and dishes we've seen at Trend Hunter.
Trend Themes
1. Premium Luxury Culinary Experiences - The trend of extravagant culinary experiences showcases a market for high-end, exclusive and unique dining options beyond traditional fine dining.
2. Gastronomic Hoaxes - The rise of fake high-priced food items like the Knish highlights the potential for creating buzz and driving attention through gimmicks and pranks in the culinary industry.
3. Extravagant Ingredients and Combinations - Experimenting with rare and extravagant ingredients, as seen in the Knish hoax, presents an opportunity to create novel and indulgent dishes that cater to adventurous food enthusiasts.
Industry Implications
1. Fine Dining Restaurants - High-end restaurants can explore creating exclusive, high-priced culinary experiences that offer unique combinations and ingredients to attract discerning clientele.
2. Event Planning and Catering - Catering companies and event planners can tap into the trend of lavish dining experiences to curate one-of-a-kind events and menu options for extravagant celebrations and corporate gatherings.
3. Food and Beverage Marketing - Marketing agencies and food brands can leverage gastronomic hoaxes and viral gimmicks to generate buzz, increase brand awareness, and drive social media engagement.
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