The Fleurburger
Carolyn Goodwin — April 13, 2006 — Lifestyle
References: whirledevents.blogspot
As is everything in Vegas, the FleurBurger 5000 is over the top with a hefty price tag of $5,000.00. Created by Chef Hubert Keller, the FleurBurger 5000 is served at Fleur de Lys in Mandalay Bay. It is a Kobe burger containing foie gras, a special truffle sauce, and is served on a brioche truffle bun with black truffles on the side. The burger is served with a bottle of Chateau Petrus 1990 poured in Ichendorf Brunello stemware (you get to keep the stemware)imported from Italy, and a certificate of authenticity will be mailed to your home so you can brag to your friends about how you spent $5000 in Vegas...on a burger.
Trend Themes
1. Luxury Dining - There's an opportunity to offer high-end dining experiences like the FleurBurger 5000 to appeal to consumers seeking luxury and exclusivity in their food.
2. Personalized Dining Experience - Customizable dishes or personalized service options can allow for a unique experience like receiving a certificate of authenticity, and can be a disruptive opportunity for restaurants to differentiate themselves.
3. Gourmet Burger - Upscale burgers and signature burger dishes that use luxury ingredients like Kobe beef, truffles, and foie gras can be disruptive in the fast food industry and appeal to those seeking a higher-end burger option.
Industry Implications
1. Fine Dining Restaurants - Fine dining restaurants can continue to offer high-end experiences using luxury ingredients and personalized service options to appeal to affluent consumers.
2. Upscale Fast Food Restaurants - Upscale fast food restaurants offering burgers with premium ingredients as a point of differentiation can disrupt and compete in the fast food industry.
3. Luxury Food and Beverage Retailers - Retailers can source and market luxury food items like Kobe beef and truffle sauce to appeal to consumers seeking high-end culinary experiences.
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