KitchenAid is Celebrating Its New Misty Blue Hue with a Special Giveaway
Katherine Pendrill — September 6, 2018 — Art & Design
References: kitchenaid & delish
KitchenAid is set to celebrate its 100th birthday and the iconic brand is marking the occasion with a new hue called Misty Blue. Perhaps its dreamiest shade to date, the new color is so calming you might just forget you're in the middle of baking.
Misty Blue is the latest stand mixer hue from KitchenAid, but it's not the first time the brand has dabbled with the color. The new shade is actually a riff on one of the brand's very first stand mixer hues. Of course, to give it a modern update, the first 20 people to purchase a Misty Blue mixer will also be gifted a special white, ceramic hobnob bowl. With the limited-edition bowl, the mixer feels like the perfect mix of modern and vintage.
Image Credit: KitchenAid.
Misty Blue is the latest stand mixer hue from KitchenAid, but it's not the first time the brand has dabbled with the color. The new shade is actually a riff on one of the brand's very first stand mixer hues. Of course, to give it a modern update, the first 20 people to purchase a Misty Blue mixer will also be gifted a special white, ceramic hobnob bowl. With the limited-edition bowl, the mixer feels like the perfect mix of modern and vintage.
Image Credit: KitchenAid.
Trend Themes
1. Colorful Kitchen Appliances - Brands can innovate on existing products by introducing new and unique colors to grab the attention of consumers and refresh their product lineups.
2. Nostalgic Design - Refreshing and reintroducing old designs with a modern twist can drive excitement and appeal to consumers who value tradition and history.
3. Limited-edition Offerings - Creating limited-edition offerings can boost sales and create a sense of urgency for consumers to purchase before it's too late.
Industry Implications
1. Kitchen Appliance Industry - Brands can differentiate themselves and stay competitive by introducing fresh and exciting designs and colors to refresh their product lineups.
2. Retail Industry - Retailers can leverage limited-run offerings to drive traffic to their stores and create a sense of urgency and exclusivity for their customers.
3. Lifestyle Industry - Brands in the lifestyle industry can leverage nostalgic design trends to tap into consumer's desire for tradition and history, and create new products that have a vintage feel.
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