The KitchenAid Artisan Mini Stand Mixer is for Smaller Kitchens
Michael Hemsworth — April 2, 2016 — Art & Design
References: kitchenaid & consumerreports.org
With the number of consumers living alone only on the rise, major brands are beginning to accommodate them with products that suit their lifestyle like the KitchenAid Artisan Mini Stand Mixer.
Designed with the Millennial, urban-dwelling consumer in mind the mixer is 20% smaller than the iconic original mixer and 25% lighter. To put it into context, while the original KitchenAid mixer could yield 10 dozen cookies, the new, smaller design can yield about 5 dozen.
Explaining the reasoning behind the new appliance, Derek Ernst, Global Marketing Director for KitchenAid said, "Particularly among millennials, urban dwellers and empty nesters we saw a desire for a smaller mixer that provides the same overall features of our larger models."
The KitchenAid Artisan Mini Stand Mixer is set to be available in June of this year for $400.
Designed with the Millennial, urban-dwelling consumer in mind the mixer is 20% smaller than the iconic original mixer and 25% lighter. To put it into context, while the original KitchenAid mixer could yield 10 dozen cookies, the new, smaller design can yield about 5 dozen.
Explaining the reasoning behind the new appliance, Derek Ernst, Global Marketing Director for KitchenAid said, "Particularly among millennials, urban dwellers and empty nesters we saw a desire for a smaller mixer that provides the same overall features of our larger models."
The KitchenAid Artisan Mini Stand Mixer is set to be available in June of this year for $400.
Trend Themes
1. Miniaturization of Home Appliances - There is an opportunity to create smaller versions of other kitchen appliances to accommodate the growing number of consumers living alone.
2. Product Design for Specific Demographics - Designing products specifically for millennials, urban dwellers, and empty nesters is a trend that will continue to grow in popularity.
3. Lightweight Appliances - There is an opportunity for brands to create more lightweight versions of small appliances, making them easier to move and store.
Industry Implications
1. Kitchen Appliance Manufacturing - Brands in this industry can continue to create products that cater to specific demographics such as the KitchenAid Artisan Mini Stand Mixer.
2. Consumer Goods Retail - Retailers should consider stocking products that cater to specific demographics such as the KitchenAid Artisan Mini Stand Mixer to stay ahead of the trend.
3. Product Packaging Innovation - As miniaturized appliances become more popular, there is an opportunity for innovation in packaging solutions to make them more easily transportable and storeable.
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