These New Ember Charcuterie Meat Snacks Come in Three Flavors
Michael Hemsworth — November 13, 2020 — Marketing
References: embersnacks & foodbev
These Ember Charcuterie Meat Snacks have been announced by the brand as a new range of products for consumers to pick up in the UK starting in January 2021 to satiate their hunger between meals. The meat snacks come in three new flavors including Cracked Black Pepper Steak Slices, Wild Venison Slices and Smoked Paprika Lean Pork Salami, which are all made using meat sourced from British farms. The products are all positioned as being 50% lower in fat and 40% higher in protein when compared with similar products presently on the market.
Founders Harry and Jack Mayhew spoke on the new Ember Charcuterie Meat Snacks saying, "We can’t wait to introduce our new products to UK consumers. The product development has been a real journey for us and we are proud to have achieved a great tasting product that is also better for our customers and the environment.”
Founders Harry and Jack Mayhew spoke on the new Ember Charcuterie Meat Snacks saying, "We can’t wait to introduce our new products to UK consumers. The product development has been a real journey for us and we are proud to have achieved a great tasting product that is also better for our customers and the environment.”
Trend Themes
1. Charcuterie Meat Snacks - Creating a new range of charcuterie-quality meat snacks offers an opportunity to tap into the growing demand for premium, protein-rich snack options.
2. Healthier Snack Alternatives - Developing meat snacks that are lower in fat and higher in protein than existing options caters to the increasing consumer interest in healthier snack choices.
3. Sustainable Sourcing - Using meat sourced from British farms allows for promoting sustainability and appealing to consumers looking for ethically sourced products.
Industry Implications
1. Snack Food Industry - The snack food industry can leverage the popularity of meat snacks to create innovative products with unique flavors and healthier ingredients.
2. Premium Food Industry - Positioning charcuterie meat snacks as artisanal and high-quality products offers a disruptive opportunity within the premium food industry.
3. Sustainable Food Industry - Emphasizing sustainable meat sourcing can attract environmentally conscious consumers and spur innovation in the sustainable food sector.
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