Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,028 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,028 cutting edge ideas.

Allergy Prevention

Brands help consumers prevent allergies, or symptoms of them, from forming

Trend - Brands are using different methods to help prevent allergy onsets for consumers, or at least prevent the onset of symptoms for people who already have allergies. These brands are using methods that range from allergen introduction kits to monitoring apps that help users prevent contact with known allergens.

Insight - Prevention has become a major focus by consumers who are prioritizing their personal health. This shift has been enhanced by the growing focus on "wellness," which prioritizes holistic and preventative self-care for individuals. Now, consumers don't just expect brands to treat their health concerns, but also help prevent issues from popping up.
Workshop Question - How is your brand prioritizing prevention?
Trend Themes
1. Preventive Health - Prioritizing personal health through preventative measures and wellness has become a major focus for consumers, creating a need for brands to offer preventive care solutions.
2. Allergen Introduction - Early allergen introduction has been shown to be valuable in preventing allergies, leading to brands offering products that safely introduce babies to common allergens.
3. Real-time Monitoring - Real-time allergy monitoring apps and tools that deliver information to users are appealing to those who have acute or debilitating reactions to seasonal allergies and would benefit from immediate reports.
Industry Implications
1. Health & Wellness - A growing focus on personal health and preventative measures is driving demand for wellness and health solutions.
2. Food & Beverage - Brands offering allergen introduction products for babies and children are disrupting the food and beverage industry.
3. Health Tech - New technologies, such as early allergen prediction tools, are disrupting the health tech industry with AI-powered solutions for health conditions.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 49 Examples:
67,403 Total Clicks
Date Range:
Jan 21 — Jul 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

Light-Powered Allergy Devices
Light-Powered Allergy Devices
Flō is a Natural, Drug-Free Allergy Solution Unveiled at CES 2021
Fluo Labs debuted a device called Flō at CES 2021 as a solution for clearing up hay fever without the need for medication. The device is designed to work with the body’s histamine response... MORE
Early Allergen Introduction Products
Early Allergen Introduction Products
Lil Mixins Aims to Reduce the Onset of Allergies in Babies
Early allergen introduction is a process to counter food allergies before they start. Lil Mixins is a women-owned, BIPOC-founded, and Philadelphia-based company that specializes in this. Through its... MORE
Allergen Introduction Systems
Allergen Introduction Systems
Ready, Set, Food! Created a System to Prevent Allergy Development
Ready, Set, Food! offers a unique solution to early allergen introduction with a three-part system that helps to gradually and intentionally introduce children to ingredients like peanuts, eggs and... MORE
Allergen Introduction Oatmeals
Allergen Introduction Oatmeals
Ready, Set, Food!'s Baby Oatmeal is Mixed with Top Allergens
Organic Baby Oatmeal is a first-of-its-kind launch from Ready, Set, Food! that combines 100% organic milled whole-grain oats with nine of the top allergens (peanut, egg, milk, cashew, almond, walnut,... MORE
Infant Allergy Prediction Tools
Infant Allergy Prediction Tools
MYOR Announces Launch of NURTURE Precision Infant Care
MYOR, a health tech company specializing in data-driven solutions for skin conditions, has announced the launch of NURTURE Precision Infant Care, a first-of-its-kind comprehensive platform that uses... MORE
Allergen Introduction Peanut Puffs
Allergen Introduction Peanut Puffs
Mission MightyMe Intentionally Introduces Allergens Early
Mission MightyMe makes peanut puffs or “puffs with purpose” that help to support early allergen introduction and allergy prevention in later life. While there are many allergy-friendly... MORE
play_circle_filledReal-Time Allergy-Monitoring Apps
Real-Time Allergy-Monitoring Apps
The Pollen Wise App Allows Users to Predict Seasonal Allergies
The Pollen Wise app delivers real-time pollen counts to users to prevent and plan around seasonal allergy symptoms. The app is connected to an expansive network of automated sensors within the... MORE

Related Examples

Natural Hypoallergenic Baby Oils
Natural Hypoallergenic Baby Oils
Real Naturelle’s Baby Oil is Formulated for Ultra-Sensitive Skin
Sustainable Peanut-Free Spreads
Sustainable Peanut-Free Spreads
Voyage Foods' Spread is Made with Sunflower Seeds & Chickpeas
Anti-Allergy Robotic Vacuums
Anti-Allergy Robotic Vacuums
Roborock's Q-Series Vacuum Cleans for Seven Weeks with No Maintenance
Upcycled Brownie Pie Crusts
Upcycled Brownie Pie Crusts
Freedom Foods' Chocolate Brownie Pie Crust Repurposes Ingredients
Carrot-Based Cheese Slices
Carrot-Based Cheese Slices
Rind Makes Meltable Plant-Based Cheese from Carrots
Children's TV-Branded Cookies
Children's TV-Branded Cookies
'Partake Foods' Teamed Up with Sesame Street to Promote Inclusivity
Allergen-Friendly Dairy-Free Ice Cream
Allergen-Friendly Dairy-Free Ice Cream
Sunscoop's Creamy Flavors are Fueled by Clean Ingredients
Gluten-Free Pretzel Nuggets
Gluten-Free Pretzel Nuggets
The Greater Knead Makes Gluten-Free Soft Pretzel Nuggets
Zero-Sugar Oat-Based Creamers
Zero-Sugar Oat-Based Creamers
nutpods Barista oatmilk Comes in Two Varieties
Deeply Moisturizing Skincare Products
Deeply Moisturizing Skincare Products
Dermal Therapy Offers Unique Formulas to Hydrate the Skin
Hypoallergenic Protein Powders
Hypoallergenic Protein Powders
'Ultimate Paleo Protein' Launches with Powder Made from Beef
Allergy-Friendly Autumn Treats
Allergy-Friendly Autumn Treats
Blake's Seed Based Created Pumpkin Spice Rice Crispy Treats
All-Natural Calming Skincare
All-Natural Calming Skincare
Iremia Skincare is an Asian-Owned Natural Cosmetics Brand
Eczema-Fighting Probiotics
Eczema-Fighting Probiotics
Florajen Probiotics Has Released a Probiotic That Helps Reduce Eczema
Sensitive Skin-Focused Campaigns
Sensitive Skin-Focused Campaigns
Cetaphil Leverages Social to Target Consumers with Skin Concerns
Microbiome-Soothing Serums
Microbiome-Soothing Serums
Tatcha's Indigo Overnight Repair Helps to Awaken Healthy-Looking Skin
AI-Powered Allergy Apps
AI-Powered Allergy Apps
The Weather Channel's 'Allergy Insights with Watson' Uses Machine Learning
Kid-Friendly Milk Alternatives
Kid-Friendly Milk Alternatives
This Plant-Based Milk for Kids Has Half the Sugar of Dairy
Remote Cardiac-Tracking Devices
Remote Cardiac-Tracking Devices
HD Medical's Revolutionary Device Made its Debut at CES 2021
play_circle_filledDomestic Robotic Kitchens
Domestic Robotic Kitchens
Moley Robotics Showcased a Robotic Kitchen at CES 2021
Allergen-Free Valentine's Sweets
Allergen-Free Valentine's Sweets
YumEarth Creates Allergy-Friendly Lollipops, Gummies & More
Lag-Free Connectivity Earbuds
Lag-Free Connectivity Earbuds
The TCL MoveAudio S600 Headphones were Announced at CES 2021
Handheld Light Therapy Devices
Handheld Light Therapy Devices
DemarkQ's POP is a Compact Light Therapy Device at CES 2021
Next-Gen Salon Consultations
Next-Gen Salon Consultations
Smart Salon Consultation by Backstage Debuted at CES 2021
Smart Perfume Devices
Smart Perfume Devices
Launched at CES 2021, Ninu is an On-Demand Dispenser and AI-Powered App
Single-Seat eVTOL Vehicles
Single-Seat eVTOL Vehicles
The Cadillac eVTOL Imagines the Future of Transportation at CES 2021
play_circle_filledVoice-Amplifying Face Masks
Voice-Amplifying Face Masks
The Razer 'Project Hazel' Face Mask was Shown Off for CES 2021
Immersive eSports Seating
Immersive eSports Seating
The Razer 'Project Brooklyn' Chair was Unveiled at CES 2021
Automated Allergy Response Devices
Automated Allergy Response Devices
The 'PREPI' Epinephrine Auto-Injector Concept is Easy to Use
Eczema Flare Control Creams
Eczema Flare Control Creams
The Ultra-Effective Exederm Flare Control Cream is Paraben-Free
Nutty Baby Food Pouches
Nutty Baby Food Pouches
Happy Baby Organics Nutty Blends Support Early Allergen Introduction
Popcorn-Like Toddler Snacks
Popcorn-Like Toddler Snacks
Gerber Organic BabyPops Help Young Ones Learn to Self-Feed
Allergy Relief Teas
Allergy Relief Teas
Li Natural's 'Allergy Away' Herbal Tea Soothes Symptoms and Provides Relief
Balancing Anti-Allergy Vitamins
Balancing Anti-Allergy Vitamins
The Sophorax Allergy Balance Supplement Improves Breathing Quality
Gentle Anti-Allergy Eye Drops
Gentle Anti-Allergy Eye Drops
Similasan's Natural Eye Drops Cure Symptoms Without Side Effects
Herbal Anti-Allergy Teas
Herbal Anti-Allergy Teas
The Nutty Yogi Anti Allergy Tea Boasts Green Tea, Mint and Nettle
Anti-Allergy Probiotic Supplements
Anti-Allergy Probiotic Supplements
PROBIOGEN's Allergy Defense Probiotic Provides Seasonal Relief
Defense-Boosting Nasal Sprays
Defense-Boosting Nasal Sprays
ION Biome's Microbiome-Friendly Rinse Clears Environmental Irritants
Allergen-Included Baby Foods
Allergen-Included Baby Foods
Square Baby Intentionally Makes Baby Food with Eight Top Allergens
Holiday Baby Foods
Holiday Baby Foods
Square Baby's Pumpkin Spice Eggnog is Made with Real Eggs
Allergen-Included Baby Foods
Allergen-Included Baby Foods
Inspired Start Makes Baby Food for Allergen Introduction
Allergen Introduction Baby Foods
Allergen Introduction Baby Foods
Square Baby's Peanut Pumpkin Pie Helps to Prevent Food Allergies
Allergy-Fighting Baby Foods
Allergy-Fighting Baby Foods
SpoonfulOne Helps Kids from Developing Food Allergies
Broccoli-Infused Mozzarella Bites
Broccoli-Infused Mozzarella Bites
These Mozzarella & Broccoli Bites Healthfully Reinvent a Classic
Allergy-Friendly Kid Snacks
Allergy-Friendly Kid Snacks
Marty's Makes Chickpea Popped Crisps & Dairy-Free Desserts
Veggie-Packed Chicken Nuggets
Veggie-Packed Chicken Nuggets
Farmwise's Chicken Veggie Nuggets Reinvent a Familiar Form
Allergy-Friendly Fruit Snacks
Allergy-Friendly Fruit Snacks
The Low-Sugar PerfectlyFree Fruit Bites Contain a Half Fruit Serving
Allergen-Free Chocolate Cups
Allergen-Free Chocolate Cups
No Whey Foods' 'Pea Not Cups' are Free From Eight Common Allergens
Allergy-Friendly Seed Bars
Allergy-Friendly Seed Bars
Enjoy Life's Bars are an Allergy-Free Alternative to Peanut Butter Cups