Glossier's New 'Lash Stick' is Long-Lasting and Water-Resistant
Riley von Niessen — May 9, 2018 — Fashion
Glossier, a beauty brand that specializes in subtle makeup products that truly help to enhance the user's natural features, recently dropped a new product called 'Lash Stick.'
Lash Stick works like a mascara, and evenly coats and separates the lashes for more definition. In addition to lengthening and providing more volume to the lashes, Lash Stick works to condition the delicate hairs once it's applied due to the formula's inclusion of Vegan Biotin. The formula is also made with Japanese fibers, which the brand discovered when it traveled to Tokyo to test a wide range of different combinations of ingredients to get the perfect end result.
Lash Stick is safe for contact lens wearers, completely cruelty-free, and hypoallergenic too, making it accessible to all consumers.
Lash Stick works like a mascara, and evenly coats and separates the lashes for more definition. In addition to lengthening and providing more volume to the lashes, Lash Stick works to condition the delicate hairs once it's applied due to the formula's inclusion of Vegan Biotin. The formula is also made with Japanese fibers, which the brand discovered when it traveled to Tokyo to test a wide range of different combinations of ingredients to get the perfect end result.
Lash Stick is safe for contact lens wearers, completely cruelty-free, and hypoallergenic too, making it accessible to all consumers.
Trend Themes
1. Subtle Makeup Products - The trend of subtle makeup products that enhance natural features presents opportunities for disruptive innovations in the beauty industry.
2. Vegan Beauty Products - The trend of incorporating vegan ingredients like Vegan Biotin into beauty products creates opportunities for disruptive innovations in the beauty industry.
3. Innovative Mascara Formulas - The trend of developing innovative mascara formulas, such as those made with Japanese fibers, opens up opportunities for disruptive innovations in the beauty industry.
Industry Implications
1. Beauty - The beauty industry can explore disruptive innovation opportunities by developing more subtle makeup products that enhance natural features.
2. Vegan Products - The trend of vegan beauty products presents opportunities for disruptive innovations in the cosmetic industry by creating products with vegan ingredients, like Vegan Biotin.
3. Cosmetics - The cosmetics industry can pursue disruptive innovation opportunities by researching and incorporating Japanese fibers into mascara formulas to create innovative, high-performance products.
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