The Pottery Barn 'PB Apartment' Collection Boasts Small-Space Solutions
Laura McQuarrie — January 16, 2018 — Art & Design
References: potterybarn
When shopping for brand-new furniture pieces, the urban Millennial consumer looks for space-saving designs with multipurpose features at a fair cost—all of these factors are taken into consideration with the new Pottery Barn 'PB Apartment' collection.
PB Apartment introduces apartment-specific furnishings and decor that has been "designed with size, function and value in mind." Some of the most standout pieces from the range include the Jackson Adjustable Desk, the Antique Zinc Wall Organization System and the Lombard Laundry Drying Rack.
With PB Apartment, Pottery Barn addresses specific issues that many people who live in small spaces face, such as lack of closets, organization solutions and smart seating options for entertaining large groups on occasion. The Pottery Barn PB Apartment collection includes a range of solutions for all areas of one's home, including the living room, bedroom, kitchen, patio and beyond.
PB Apartment introduces apartment-specific furnishings and decor that has been "designed with size, function and value in mind." Some of the most standout pieces from the range include the Jackson Adjustable Desk, the Antique Zinc Wall Organization System and the Lombard Laundry Drying Rack.
With PB Apartment, Pottery Barn addresses specific issues that many people who live in small spaces face, such as lack of closets, organization solutions and smart seating options for entertaining large groups on occasion. The Pottery Barn PB Apartment collection includes a range of solutions for all areas of one's home, including the living room, bedroom, kitchen, patio and beyond.
Trend Themes
1. Space-saving Furniture - The demand for furniture pieces that can maximize smaller living spaces presents an opportunity for companies to develop innovative designs and multipurpose functionalities.
2. Apartment-specific Furnishings - Creating furniture and decor specifically tailored for small apartments opens up new markets and allows for customization to address the unique needs of urban Millennial consumers.
3. Smart Organization Solutions - Providing innovative solutions for organizing small spaces, such as wall organization systems and laundry drying racks, can cater to the needs of urban Millennials who face limited storage options.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can capitalize on the trend by offering space-saving designs and apartment-specific furnishings, capturing the urban Millennial market.
2. Home Decor Retail - Retailers specializing in home decor can curate collections that feature smart organization solutions and apartment-specific furnishings to meet the demands of urban Millennial consumers.
3. Interior Design Services - Interior design firms can offer their expertise in optimizing small spaces and providing customized solutions for urban Millennials in need of apartment-specific designs and furniture layouts.
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