Health apps are designed to track symptoms of gastrointestinal diseases
Trend - Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise--addressing illnesses like IBS and GERD. These apps both educate and help users track symptoms--allowing them to identify and avoid triggers, and create plans to optimize wellbeing.
Insight - The growth of virtual care and wellness industries has allowed individuals to find community and get ahead of their health, particularly those who have illnesses that are stigmatized. Combining this sense of community with predictive monitoring allows for a personalized approach to healthcare--which isn't always possible in traditional medical settings. Targeted virtual care makes individual lifestyles and needs a priority, while reducing costs for patients.
Insight - The growth of virtual care and wellness industries has allowed individuals to find community and get ahead of their health, particularly those who have illnesses that are stigmatized. Combining this sense of community with predictive monitoring allows for a personalized approach to healthcare--which isn't always possible in traditional medical settings. Targeted virtual care makes individual lifestyles and needs a priority, while reducing costs for patients.
Workshop Question - How could your brand offer a more personalized approach to its customers' wellbeing?
Trend Themes
1. Health Apps for Gastrointestinal Diseases - Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise.
2. Virtual Care and Wellness - The growth of virtual care and wellness industries has allowed individuals to find community and get ahead of their health.
3. Predictive Monitoring - Combining virtual care with predictive monitoring allows for a personalized approach to healthcare.
Industry Implications
1. Nutrition - Personalized nutrition platforms and dietary apps provide cutting-edge technology to deliver accurate and tailored dietary recommendations.
2. Health Tech - Virtual clinics and AI-powered apps offer comprehensive and accessible care for chronic gastrointestinal problems.
3. Digestive Health - Heartburn tracker apps and gut health apps empower individuals to take control of their digestive health by tracking symptoms and identifying triggers.
