Withings Aquires Fitness and Meal Planning App 8fit
Niko Pajkovic — February 4, 2022 — Business
References: withings & mobihealthnews
Health tech company Withings has officially bought the Berlin-based app 8fit, a personalized fitness and meal planning platform. The new acquisition will see Withings integrate 8fit into its suite of offerings in an effort to improve its own platform's personalization programs and user suggestions.
Interestingly, the purchase of 8fit comes directly on the heels of the company's acquisition of Impeto Medical, a French company that creates devices for monitoring peripheral neuropathies. So far, Withings has already incorporated Impeto's tech into its Smart Scale product. Clearly, the company's current priority is expanding its offerings by collaborating or acquiring smaller health tech startups.
"With the acquisition of 8fit, we are well placed to deliver a strategy that combines elegantly designed health devices, enhanced health data and experienced advice that is simple to adopt and designed specifically for our customers," said Mathieu Letombe, CEO of Withings.
Image Credit: Withings
Interestingly, the purchase of 8fit comes directly on the heels of the company's acquisition of Impeto Medical, a French company that creates devices for monitoring peripheral neuropathies. So far, Withings has already incorporated Impeto's tech into its Smart Scale product. Clearly, the company's current priority is expanding its offerings by collaborating or acquiring smaller health tech startups.
"With the acquisition of 8fit, we are well placed to deliver a strategy that combines elegantly designed health devices, enhanced health data and experienced advice that is simple to adopt and designed specifically for our customers," said Mathieu Letombe, CEO of Withings.
Image Credit: Withings
Trend Themes
1. Personalized Fitness Apps - The acquisition of 8fit by Withings indicates the trend of incorporating personalized fitness and meal planning platforms into health tech companies' offerings.
2. Expansion of Health Tech Offerings - Withings' recent acquisition of Impeto Medical and 8fit reflects the trend of health tech companies collaborating or acquiring smaller startups to expand their offerings.
3. Integrated Health Data Monitoring - The incorporation of Impeto Medical's tech into Withings' Smart Scale and the acquisition of 8fit points towards a trend of integrating technologies for more comprehensive health data monitoring.
Industry Implications
1. Health and Wellness - Withings' acquisition of 8fit and other health tech startups presents disruptive innovation opportunities for companies operating in the health and wellness industry.
2. Technology - Health tech companies' acquisition and incorporation of smaller startups' technologies present disruptive innovation opportunities in the technology industry.
3. Fitness and Meal Planning - The trend of personalized fitness and meal planning apps integrated into health tech companies' offerings presents disruptive innovation opportunities for companies operating in the fitness and meal planning industry.
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