The Wonderbelly App Tracks Acid Reflux to Support Better Digestive Health
Laura McQuarrie — July 27, 2023 — Lifestyle
References: apps.apple & fastcompany
As of spring 2023, Wonderbelly's sweetly flavored flagship antacid product became available for purchase through Target's in-store and online channels, and as part of its mission to make managing gut health more accessible, the brand also created an app. This heartburn and acid reflux helper empowers people to take control of their digestive health by tracking their recent symptoms and becoming aware of personal triggers.
Common triggers of heartburn and acid reflux include spicy and fatty foods, caffeine and alcohol. Alongside turning to Wonderbelly's antacid heartburn reliever for support, people are using health apps like this one to get a better sense of their experiences over time, and the patterns they are knowingly or unknowingly repeating.
This complementary app to the brand's digestive health medicine supports consumers who are committed to feeling more comfortable in their bodies and empowered in their wellness journeys.
Common triggers of heartburn and acid reflux include spicy and fatty foods, caffeine and alcohol. Alongside turning to Wonderbelly's antacid heartburn reliever for support, people are using health apps like this one to get a better sense of their experiences over time, and the patterns they are knowingly or unknowingly repeating.
This complementary app to the brand's digestive health medicine supports consumers who are committed to feeling more comfortable in their bodies and empowered in their wellness journeys.
Trend Themes
1. Gut Health Tracking - The Wonderbelly app enables users to track their heartburn and acid reflux symptoms, providing insights into their digestive health.
2. Personal Trigger Awareness - Health app users are becoming more conscious of their personal triggers for heartburn and acid reflux, leading to better self-management.
3. Empowering Wellness Journeys - Apps like Wonderbelly's heartburn tracker support individuals in feeling more comfortable and empowered in their wellness journeys.
Industry Implications
1. Pharmaceutical - Tracking apps for digestive health create opportunities for pharmaceutical companies to develop personalized treatment plans.
2. Food and Beverage - Increased awareness of personal triggers opens up possibilities for food and beverage companies to innovate and offer heartburn-friendly options.
3. Digital Health - The rise of health tracking apps signifies the growth of the digital health industry and the potential for further advancements in monitoring and managing digestive health.
7.3
Score
Popularity
Activity
Freshness
