The ARKO Corp. Pizza Program Will Provide Low-Cost Pies
Michael Hemsworth — February 2, 2024 — Lifestyle
The ARKO Corp. pizza program has been created by the brand to provide to patrons as a value-conscious option that doesn't skimp on high-quality flavor and ingredients. The pizzas were developed over the course of a year of research and development, and come in cheese and pepperoni options that each have a self-rising crust. The pizzas are available now in frozen varieties with the fresh selections slated to arrive starting February 7, 2024 and will be priced starting at just $4.99 for rewards members.
Chairman, President and CEO Arie Kotler commented on the ARKO Corp. pizza program saying, "We strongly believe this pie will resonate with consumers who are seeking a delicious, crispy and cheesy whole pizza, at an inflation-busting $4.99. The relevancy, quality and value of this pizza marks a new milestone as we continue our food journey."
Chairman, President and CEO Arie Kotler commented on the ARKO Corp. pizza program saying, "We strongly believe this pie will resonate with consumers who are seeking a delicious, crispy and cheesy whole pizza, at an inflation-busting $4.99. The relevancy, quality and value of this pizza marks a new milestone as we continue our food journey."
Trend Themes
1. Value-conscious Pizza - The ARKO Corp. pizza program offers low-cost pies without compromising on quality, providing an opportunity for budget-conscious consumers.
2. Self-rising Crust - The ARKO Corp. pizza program features pizzas with self-rising crust, introducing an innovative convenience factor for pizza lovers.
3. Frozen-to-fresh Transition - The ARKO Corp. pizza program introduces a transition from frozen to fresh selections, giving customers a convenient option with improved taste.
Industry Implications
1. Food and Beverage - The ARKO Corp. pizza program disrupts the food and beverage industry by offering a low-cost pizza option with high-quality ingredients.
2. Frozen Foods - The ARKO Corp. pizza program presents an opportunity for innovation in the frozen foods industry by introducing self-rising crust pizzas with great taste.
3. Retail - The ARKO Corp. pizza program creates potential for retail disruption as it combines affordability and quality in the pizza market.
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