Brands are launching keyboards that make satisfying sounds when pressed
Trend - Keyboard manufacturers are creating keyboards using special keycaps and switches in order to appeal to fans of ASMR and soft, gentle sounds. These keyboards are crafted using special keycaps, lubrication, and materials that help customize the sound emitted when a key is pressed.
Insight - More people are seeking ways to enhance their work-from-home environments as remote work practices reach an all-time high. For some consumers, the fuzzy or tingling sensation felt when listening to certain recorded sounds can evoke a sense of relaxation and peace. Consumers who are fans of ASMR may gravitate towards keyboards with PBT, lubricated, or soft-sounding keycaps, as these offer an auditory benefit for fans of gentle sounds.
Insight - More people are seeking ways to enhance their work-from-home environments as remote work practices reach an all-time high. For some consumers, the fuzzy or tingling sensation felt when listening to certain recorded sounds can evoke a sense of relaxation and peace. Consumers who are fans of ASMR may gravitate towards keyboards with PBT, lubricated, or soft-sounding keycaps, as these offer an auditory benefit for fans of gentle sounds.
Workshop Question - How can your product/service appeal to appeal to customers who enjoy sensory experiences?
Trend Themes
1. Asmr-inspired Keyboards - Keyboard manufacturers are creating keyboards using special keycaps and switches in order to appeal to fans of ASMR and soft, gentle sounds.
2. Customizable Keycap Sets - Keycap sets like the 'Pocket Game Artisan Keycap 2,' 'Flyte Whiteish Keycap Set,' and 'Keytok CTRL' are being released with different colors, designs, and materials to give users the ability to customize their keyboards.
3. Compact and Ergonomic Keyboard Design - Compact and ergonomic keyboards like the 'ROCCAT Magma Mini' and 'Drop + biip MT3 Extended 2048 Custom Keycap Set' are being developed to enhance user comfort and improve the typing experience.
Industry Implications
1. Keyboard Manufacturing - Keyboard manufacturers can incorporate ASMR-inspired features, customizable keycap sets, and compact ergonomic design into their products to meet the evolving needs and preferences of consumers.
2. Gaming Accessories - Gaming accessory companies can tap into the growing demand for customizable keycap sets that cater to gaming enthusiasts and offer unique designs and materials.
3. Work-from-home Products - Companies in the work-from-home product industry can develop compact and ergonomic keyboards that provide comfort and enhance productivity for remote workers.
5 Featured, 41 Examples:
56,803 Total Clicks
Date Range:
Aug 22 — Jul 23
Trending:
Warm
Consumer Insight Topics:
