This Packaging Reflects the Four Elements of Nature
Mishal Omar — November 29, 2016 — Eco
References: auraorganics.gr & packagingoftheworld
The herb branding for 'AURA Organics' was created by the agency 'Curson Design Studio.'
The dried herbs were grown in an organic production process that ensured that the herbs were as healthy for consumers as possible. Each of the aromatic plants are offered in small prismatic boxes that come in different colors. Herbs these packages contain include oregano, peppermint, rosemary and thyme. All of the boxes' designs were inspired by the elements of nature -- including earth, wind and water. The symbolic herb branding, coupled with its geometric packaging, makes this brand stand out from others of its kind.
This brand's use of geometry and natural elements ensures that users are aware of its environmental yet modern influences.
The dried herbs were grown in an organic production process that ensured that the herbs were as healthy for consumers as possible. Each of the aromatic plants are offered in small prismatic boxes that come in different colors. Herbs these packages contain include oregano, peppermint, rosemary and thyme. All of the boxes' designs were inspired by the elements of nature -- including earth, wind and water. The symbolic herb branding, coupled with its geometric packaging, makes this brand stand out from others of its kind.
This brand's use of geometry and natural elements ensures that users are aware of its environmental yet modern influences.
Trend Themes
1. Environmental Packaging - The use of geometric and nature-inspired packaging in herb branding presents an opportunity for brands to align with eco-friendly practices and appeal to environmentally conscious consumers.
2. Holistic Branding - The incorporation of elements of nature in herb branding allows brands to convey a sense of holistic wellness and appeal to health-conscious consumers.
3. Symbolic Design - The use of symbolic designs inspired by the elements of nature in herb branding offers an opportunity for brands to create a unique and visually appealing packaging that stands out in the market.
Industry Implications
1. Food and Beverage - The trend of using environmental and holistic packaging in herb branding presents innovation opportunities for food and beverage companies to differentiate themselves in the market.
2. Health and Wellness - The incorporation of natural elements in herb branding provides an opportunity for health and wellness brands to enhance their product positioning and appeal to consumers seeking holistic solutions.
3. Design and Packaging - The trend of symbolic and geometric packaging in herb branding offers opportunities for design and packaging companies to collaborate with brands in creating visually striking and memorable product packages.
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