Camperdown Dairy's Tins of Infant Formula Come with QR Codes
References: matthews.au & packagingnews.au
Camperdown Dairy is an Melbourne dairy processor that sells its products, including milk, yogurt, and infant formula to markets all throughout Australasia. As one might expect with regard to the latter product in that list especially, consumers can be highly particular about authenticity and provenance when it comes to food products. Camperdown Dairy is addressing that consumer concern by allowing consumers to check the origins of the item they purchased directly.
With the help of Matthews Australasia, a packaging technology company, and 'Trust Codes,' a New Zealand tech firm specializing in data visualization, Camperdown Dairy's infant formula tins have been labelled with QR codes that consumers can scan with their smartphones. These codes will let consumers see the entire journey of the formula from farm to table. Considering that the Camperdown baby formula is sold throughout the southeastern hemisphere, such a tracking system provides essential peace of mind for consumers.
With the help of Matthews Australasia, a packaging technology company, and 'Trust Codes,' a New Zealand tech firm specializing in data visualization, Camperdown Dairy's infant formula tins have been labelled with QR codes that consumers can scan with their smartphones. These codes will let consumers see the entire journey of the formula from farm to table. Considering that the Camperdown baby formula is sold throughout the southeastern hemisphere, such a tracking system provides essential peace of mind for consumers.
Trend Themes
1. Smartphone-trackable Packaging - The use of QR codes on packaging allows consumers to track the entire journey of a product, providing transparency and peace of mind.
2. Authenticity and Provenance Verification - Consumer demand for knowing the origins of food products is driving the implementation of traceability systems.
3. Data Visualization Technology - Companies specializing in data visualization are partnering with packaging technology companies to enhance consumer transparency.
Industry Implications
1. Food Packaging - The food packaging industry can leverage smartphone-trackable packaging to meet the growing demand for transparency and traceability.
2. Dairy Processing - Implementing authenticity and provenance verification systems in dairy processing can increase consumer trust and loyalty.
3. Tech Solutions for Food Industry - Tech firms specializing in data visualization are finding opportunities to collaborate with food companies to enhance their product transparency.
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