Nunbelievable's 100-Calorie Shortbread Cookies Contain Baobab
Laura McQuarrie — February 23, 2021 — Lifestyle
References: nunbelievable & prnewswire
Nunbelievable's newest creation takes the form of wholesome superfood cookies that are just 100 calories and they reinvent traditional shortbread with an infusion of baobab. The snack-size cookies are full of antioxidants, vitamins and minerals, plus they're shared in fun flavors like Baobab Lemon Poppyseed and Baobab Original Shortbread. In terms of taste, baobab is said to have a sweet citrus flavor of its own, plus it is a low-glycemic food that comes loaded with Vitamin C, electrolytes, prebiotic dietary fiber and plenty of other benefits.
Nunbelievable's Co-Founder and CEO, Bryan Janeczko, says: "Studies have shown that the baobab fruit can enhance immunity, help balance blood sugar levels, reduce inflammation and optimize digestive health."
Nunbelievable's Co-Founder and CEO, Bryan Janeczko, says: "Studies have shown that the baobab fruit can enhance immunity, help balance blood sugar levels, reduce inflammation and optimize digestive health."
Trend Themes
1. Superfood Snacks - Developing snacks infused with superfoods like baobab can disrupt the traditional snack industry and tap into the health-conscious consumer market.
2. Low-calorie Treats - Creating low-calorie versions of beloved snacks like shortbread cookies can disrupt the traditional high-calorie snack market and appeal to consumers who want to indulge without the guilt.
3. Alternative Ingredients - Exploring alternative ingredients like baobab can disrupt the conventional snack market and provide unique and healthy options for consumers.
Industry Implications
1. Snack Industry - Companies in the snack industry can capitalize on the trend towards healthier snacking by developing their own line of superfood-infused snacks and low-calorie treats.
2. Health Food Industry - The health food industry can benefit from incorporating unique and beneficial ingredients like baobab into their products to appeal to health-conscious consumers.
3. Alternative Medicine Industry - The alternative medicine industry can leverage the benefits of baobab by incorporating it into their products and marketing it as a natural and holistic ingredient.
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