Reebok Tapped Cardi B for Its Nailed It Supplements
Ellen Smith — July 19, 2019 — Pop Culture
Cardi B is known for her impressive nail art, making her the perfect celebrity spokesperson to support Reebok's new Nailed It supplements -- a new beauty venture from the sportswear giant.
Cardi B is featured in the humorous ad from Reebok, in which she's spotted chatting with her friend at a salon. She quickly realizes her Reebok Classic's are untied, however she can't bend down to tie them back up as she's in the process of getting her hair done. Instead, her manicured nails begin to grow past her knees and down to her shoes, successfully knotting the laces together.
The bizarre and humorous commercial aims to highlight the lengthening and strengthening power of Reebok's new Nailed It supplements.
Cardi B is featured in the humorous ad from Reebok, in which she's spotted chatting with her friend at a salon. She quickly realizes her Reebok Classic's are untied, however she can't bend down to tie them back up as she's in the process of getting her hair done. Instead, her manicured nails begin to grow past her knees and down to her shoes, successfully knotting the laces together.
The bizarre and humorous commercial aims to highlight the lengthening and strengthening power of Reebok's new Nailed It supplements.
Trend Themes
1. Celebrity-supported Beauty Ventures - Opportunity for other beauty companies to collaborate with popular celebrities to promote their products.
2. Humorous Advertising Campaigns - Chance for brands to create humorous and entertaining ads to capture consumer attention.
3. Innovative Beauty Supplements - Space for developing new and innovative beauty supplements that offer unique benefits to consumers.
Industry Implications
1. Beauty - Beauty industry can explore partnerships with celebrities to market their products effectively.
2. Advertising - Advertising industry can embrace humor as a strategy to create memorable campaigns.
3. Health and Wellness - Opportunity to create innovative supplements that cater to specific beauty needs and trends.
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