The Latest Nature’s Truth Elderberry Products Aren't Seasonal
Michael Hemsworth — January 15, 2021 — Marketing
References: naturestruthproducts & drugstorenews
The latest Nature’s Truth elderberry products are being made available for consumers who are in need of a way to support their everyday wellbeing with the power of elderberry extract. The product range includes the elderberry liquid as well as capsules and gummies with a children's gummy expected to be formally debuted in spring 2021. The announcement comes on the heels of Nielsen data ending October 31, 2020 that saw the brand experience triple-digit growth over the past 52 weeks.
Senior Vice President of Wholesale Sales and Marketing at Nature's Truth Kimberly Vigliante spoke on the Nature’s Truth elderberry products saying, "Elderberry is no longer a seasonal item, it’s being used year-round as people are becoming more focused on a proactive approach to their health. The expansion of our family of elderberry products is a direct reflection of the needs and desires of our consumers. Our customers care about where their vitamins are coming from, and they trust Nature’s Truth because they know they’re getting the best possible quality. From our easy to swallow capsules, to great tasting liquid, chewable and gummy formulas for kids and adults alike, there’s an elderberry for everyone in the family.”
Senior Vice President of Wholesale Sales and Marketing at Nature's Truth Kimberly Vigliante spoke on the Nature’s Truth elderberry products saying, "Elderberry is no longer a seasonal item, it’s being used year-round as people are becoming more focused on a proactive approach to their health. The expansion of our family of elderberry products is a direct reflection of the needs and desires of our consumers. Our customers care about where their vitamins are coming from, and they trust Nature’s Truth because they know they’re getting the best possible quality. From our easy to swallow capsules, to great tasting liquid, chewable and gummy formulas for kids and adults alike, there’s an elderberry for everyone in the family.”
Trend Themes
1. Year-round Elderberry Supplements - The availability of elderberry supplements throughout the year provides an opportunity for companies to capitalize on consumer demand for proactive wellness.
2. Expanding Product Lines with Elderberry Extract - Companies can expand their product lines by incorporating elderberry extract into a wider range of supplements to meet consumer demand for natural wellness ingredients.
3. Increased Focus on Proactive Health - The growing trend of consumers seeking proactive approaches to health presents an opportunity for companies to develop and market products catering to preventative health needs.
Industry Implications
1. Nutraceuticals - The nutraceutical industry can take advantage of the demand for natural wellness products by developing elderberry-based supplements for year-round use.
2. Pharmaceuticals - Pharmaceutical companies can explore the use of elderberry extract in prescription medication to address preventative health needs and capitalize on consumer demand for natural ingredients.
3. Consumer Goods - Consumer goods companies can incorporate elderberry extract into a variety of products, such as functional foods and beverages, to meet growing consumer demand for natural and proactive approaches to health.
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