These Fearne & Rosie Reduced-Sugar Jams and Spreads are Tasty
Michael Hemsworth — February 17, 2021 — Marketing
References: fearneandrosie & foodbev
These new Fearne & Rosie reduced-sugar jams and spreads have been announced by the brand in the UK to offer parents with a way to satisfy little ones without the high amounts of sugar found in other varieties on the market. The products include the Strawberry Super Berry jam made with a range of vitamin C-rich berries and the Strawberry & White Chocolate spread that boasts a palm oil-free recipe. Both of the products are reported to contain 40% less sugar compared to the other existing options on the market in the UK.
Fearne & Rosie Founder Rachel Kettlewell spoke on the new reduced-sugar jams and spreads saying, "I am so excited to be bringing these two new flavors to the Fearne & Rosie range. I started the business when I struggled to find delicious tasting jam and spreads to give to my children that weren’t packed full of sugar. We’re always looking at what new and interesting flavor combinations we can add to the range, our honey and chocolate spread is one of our best sellers. I can’t wait to see what our customers think and am so grateful for the support from our retailers.”
Fearne & Rosie Founder Rachel Kettlewell spoke on the new reduced-sugar jams and spreads saying, "I am so excited to be bringing these two new flavors to the Fearne & Rosie range. I started the business when I struggled to find delicious tasting jam and spreads to give to my children that weren’t packed full of sugar. We’re always looking at what new and interesting flavor combinations we can add to the range, our honey and chocolate spread is one of our best sellers. I can’t wait to see what our customers think and am so grateful for the support from our retailers.”
Trend Themes
1. Reduced-sugar Child-targeted Spreads - Reduced-sugar child-targeted spreads offer a disruptive innovation opportunity in the food industry by tapping into the growing demand for healthier options for children's snacks.
2. Vitamin-rich Spreads for Kids - Vitamin-rich spreads for kids offer a disruptive innovation opportunity in the health and wellness industry by providing a tasty way to get children to consume essential nutrients.
3. Palm Oil-free Spreads - Palm oil-free spreads offer a disruptive innovation opportunity in the environmental industry by providing a sustainable alternative to conventionally produced spreads.
Industry Implications
1. Food Industry - The food industry has the potential to benefit from the reduced-sugar child-targeted spreads by tapping into the growing demand for healthier options for children's snacks.
2. Health and Wellness Industry - The health and wellness industry can benefit from vitamin-rich spreads for kids as they provide a tasty way to get children to consume essential nutrients.
3. Environmental Industry - The environmental industry can benefit from palm oil-free spreads by promoting sustainable alternatives to conventionally produced spreads.
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