Genexa's #DitchtheDirty Campaign Highlights Filler Ingredients
Laura McQuarrie — October 16, 2020 — Lifestyle
References: ditchthedirty & businesswire
Clean medicine company Genexa launched the #DitchtheDirty campaign to encourage consumers to tidy up their medicine cabinets and become aware of the unnecessary artificial filler ingredients that are in conventional medicine products. The campaign brings attention to the fact that many products are made with artificial sweeteners, dyes and preservatives, as well as fillers like wood pulp, aluminum, talc, lactose and gluten, many of which are potentially harmful.
To encourage people to clean out their medicine cabinets, Genexa is giving away free bottles of its clean medicine to anyone who wants to restock their supply with cleaner alternatives.
The first 200 customers who #DitchtheDirty will also receive a tie-dye tote bag made with FD&C Red Dye #40 to make the point that artificial dyes are better used on fabric.
Image Credit: Genexa
To encourage people to clean out their medicine cabinets, Genexa is giving away free bottles of its clean medicine to anyone who wants to restock their supply with cleaner alternatives.
The first 200 customers who #DitchtheDirty will also receive a tie-dye tote bag made with FD&C Red Dye #40 to make the point that artificial dyes are better used on fabric.
Image Credit: Genexa
Trend Themes
1. Clean Medicine - The rise of clean medicine products with natural and organic ingredients challenges conventional medicine products.
2. Ingredient Transparency - Increased demands from consumers for transparent labeling and disclosures on ingredients and sourcing of products are forcing companies to change the way they operate.
3. Campaign Marketing - Campaigns that raise awareness and educate consumers about harmful ingredients while offering cleaner alternatives have the potential to disrupt the marketing strategies of traditional pharmaceutical companies.
Industry Implications
1. Pharmaceutical Industry - The traditional pharmaceutical industry must adapt and innovate to meet consumer demands for cleaner and more natural medicine products.
2. Natural Health Products Industry - Companies producing natural and organic health products have an opportunity to take advantage of the rising demand for alternative medicine options.
3. Marketing Industry - Campaign marketing agencies that specialize in creating awareness campaigns with educational content and engagement opportunities are in high demand as companies seek to differentiate themselves by appealing to consumers' desires for transparency and cleaner ingredients in their products.
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