Nature's Truth Unveiled Three New Children's Gummy Vitamins
Michael Hemsworth — March 9, 2021 — Marketing
References: naturestruthproducts & drugstorenews
These new Nature's Truth children's gummy vitamins have been unveiled by the brand as a solution for parents who are in need of a way to easily provide youngsters with a range of vitamins. The products include the Vitamin C + Zinc, Echinacea, the Black Elderberry + Vitamin C, Zinc and the Multivitamin + Probiotic, which each feature a different flavor that will entice youngsters. Each of the products are positioned as being an easy way to support the health and wellness of a child by making them as appealing as possible.
Senior Vice President of Sales and Marketing at Nature's Truth Kimberly Vigliante spoke on the new children's gummy vitamins saying, "Parents more than ever are looking for trustworthy vitamins their kids want to take. Many of us on the Nature’s Truth team are parents, too – we give these vitamins to our own kids because they’re made with the best ingredients and they are kid taste-tested and approved. Our children’s gummies taste amazing – they’re made to please even the pickiest palates. All our gummies for kids and adults are taste-tested again and again to ensure top-quality flavor and texture.”
Senior Vice President of Sales and Marketing at Nature's Truth Kimberly Vigliante spoke on the new children's gummy vitamins saying, "Parents more than ever are looking for trustworthy vitamins their kids want to take. Many of us on the Nature’s Truth team are parents, too – we give these vitamins to our own kids because they’re made with the best ingredients and they are kid taste-tested and approved. Our children’s gummies taste amazing – they’re made to please even the pickiest palates. All our gummies for kids and adults are taste-tested again and again to ensure top-quality flavor and texture.”
Trend Themes
1. Healthy Gummy Vitamins for Children - There is a trend in the health supplement industry to create tasty and appealing gummy vitamins for children in order to make it easier and more fun for parents to provide kids with the right vitamins and nutrients.
2. Customized and Unique Gummy Vitamins - Another trend is to create specialized and unique gummy vitamins for kids that cater to specific needs such as multivitamins with probiotics and vitamins with elderberry or echinacea extracts.
3. Transparent Product Labeling and Ingredient Sourcing - Consumers are becoming increasingly aware of the importance of transparency in product labeling and ingredient sourcing, which creates an opportunity for supplement brands to showcase their commitment to quality and safety.
Industry Implications
1. Health Supplements - The health supplements industry can capitalize on the trend of creating healthy and appealing gummy vitamins for children by innovating new products and flavors that cater to different needs and preferences of parents and kids alike.
2. Food and Beverage - Food and beverage companies can collaborate with supplement brands in creating healthy and delicious gummy vitamins and incorporating them into kid-friendly snacks and drinks, providing an opportunity for cross-industry disruption.
3. Branding and Marketing - The branding and marketing industry can help supplement brands showcase their commitment to transparency and quality by developing creative campaigns and messaging that resonate with health-conscious parents.
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