Campbell's Created Limited-Edition Candles Inspired by Cans of Soup
Laura McQuarrie — January 12, 2022 — Marketing
References: campbellsoupcompany & prnewswire
Based on comfort foods like tomato soup and grilled cheese, and chicken noodle soup, Campbell's created a pair of limited-edition soup-scented candles. Campbell's teamed up with CAMP to release these products, which are paired with a Winter Warmup Guide with plenty of activities to keep families busy.
These novelty candles tap into the magic of winter and moments of joy through food-inspired scents. The Tomato Soup & Grilled Cheese candle features notes of roasted tomato, peppercorn and gooey grilled cheese, while the Chicken Noodle Soup candle shares the scent of savory chicken, cloves and buttery crackers. Once the Campbell's candles have burned completely, a miniature Snowbuddy keepsake is revealed as a memento of winter that families can hold on to for many seasons to come.
These novelty candles tap into the magic of winter and moments of joy through food-inspired scents. The Tomato Soup & Grilled Cheese candle features notes of roasted tomato, peppercorn and gooey grilled cheese, while the Chicken Noodle Soup candle shares the scent of savory chicken, cloves and buttery crackers. Once the Campbell's candles have burned completely, a miniature Snowbuddy keepsake is revealed as a memento of winter that families can hold on to for many seasons to come.
Trend Themes
1. Comfort Food Candles - Creating new scents based on familiar and nostalgic food flavors to tap into a consumer's emotional connection with the product.
2. Novelty Candles - Exploring and expanding the concept of candle fragrances to create unique, fun, and unusual products.
3. Scent-based Experience - Designing an overall sensory experience for consumers by incorporating unique and appealing scents into products.
Industry Implications
1. Home Decor - Opportunities for home decor brands to explore and expand the candle industry with unique scents and experiential marketing.
2. Food and Beverage - Incorporating fragrance into food and beverage products for a more immersive dining experience.
3. Tourism - Creating a sensory experience with scents to enhance tourist experiences and promote local cuisine and culture.
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