Brooklyn Brewery Debuts a Craft Beer Made with an Ancient West African Grain
Niko Pajkovic — October 5, 2022 — Lifestyle
References: brooklynbrewery & businesswire
American craft beer brand Brooklyn Brewery has announced the launch of an all-new beer product called 'Brooklyn Brewery x Yolélé Fonio White Beer.' The new craft brew features a distinct and delicious flavor profile thanks to its use of fonio, an ancient West African grain that Yolélé is bringing to the American market.
The limited-edition product blends the nutty taste of fonio with Brooklyn Brewery's signature fruity hops. In addition, it features a 5.6% ABV and will be sold at Whole Foods Markets starting this fall.
“We hope that this beer can do several things in the future beyond tasting delicious. It can serve as an educational opportunity promoting Fonio and other grains grown with sustainability in mind as viable ingredients in food products that can really make a difference in the world," said Miles Moser, Brooklyn Brewery's VP of Sales.
Image Credit: Brooklyn Brewery
The limited-edition product blends the nutty taste of fonio with Brooklyn Brewery's signature fruity hops. In addition, it features a 5.6% ABV and will be sold at Whole Foods Markets starting this fall.
“We hope that this beer can do several things in the future beyond tasting delicious. It can serve as an educational opportunity promoting Fonio and other grains grown with sustainability in mind as viable ingredients in food products that can really make a difference in the world," said Miles Moser, Brooklyn Brewery's VP of Sales.
Image Credit: Brooklyn Brewery
Trend Themes
1. Ethnic Grain Beers - Opportunity for craft breweries to embrace ethnic grains as unique and flavorful ingredients in their products.
2. Sustainable Farming - Demand for ingredients grown with sustainable farming practices creates an opportunity for farmers to produce and sell novel crops, such as West African fonio grain.
3. Food and Drink Education - Opportunity for companies to use unique ingredients, such as fonio grain, as an educational opportunity to promote sustainable food practices and cultural diversity.
Industry Implications
1. Craft Beer - Craft breweries can expand their product offerings and attract new customers by using exotic and sustainable ingredients in their beer products, such as West African fonio grain.
2. Farming - Sustainable farming of novel crops, such as fonio grain, can provide farmers with a profitable niche market and promote agricultural diversity.
3. Food Retail - Retailers, such as Whole Foods Market, can attract customers who are interested in unique and sustainable ingredients, such as fonio grain, by offering products that feature these ingredients.
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