The Feliz Snack Packaging Boasts an Inviting Aesthetic
Michael Hemsworth — December 1, 2018 — Marketing
References: brdesignfirm & beta.thedieline
The Feliz snack packaging has been designed by BR - Design Firm as a charming way to infuse a touch of whimsy into an otherwise simple product. The packaging for the Portuguese snack brand includes pouches for almonds and brown sugar, which are characterized by see-through windows that are shaped like a mouth and accented by cheerful eyes. This helps to transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness, while also offering them a sneak peek at the fresh product within.
Explaining the packaging, BR - Design Firm said, "Feliz means ‘Happy’ in Portugal and is a honest brand from Angola that aims to offer an healthier food option and also to bring positivity to the market. Strongly inspired by the contagious smiles of the African kids, this brand is represented by two big smiles, from a boy and from a girl, which allows exploring great opportunities of emotional communication on the shelf."
Explaining the packaging, BR - Design Firm said, "Feliz means ‘Happy’ in Portugal and is a honest brand from Angola that aims to offer an healthier food option and also to bring positivity to the market. Strongly inspired by the contagious smiles of the African kids, this brand is represented by two big smiles, from a boy and from a girl, which allows exploring great opportunities of emotional communication on the shelf."
Trend Themes
1. Emotive Packaging - Designing packaging that conveys emotions to consumers and creates a positive association with the brand.
2. Personified Products - Adding a human element to products to make them more relatable and engaging for consumers.
3. Transparent Packaging - Creating packaging with see-through windows to offer consumers a sneak peek of the product inside.
Industry Implications
1. Snack Industry - Snack companies can explore emotive packaging to create a positive brand association with consumers.
2. Food Industry - Food brands can add a human element to their products to create more engagement and relatability.
3. Design Industry - Design firms can offer transparent packaging solutions to clients to allow consumers to see the product inside before purchase.
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