The Kalahari Crisps Air Dried Beef Chips Come in Three Flavors
Michael Hemsworth — July 14, 2020 — Marketing
References: eatbiltong & foodbev
The Kalahari Crisps Air Dried Beef Chips are a new product from Kalahari Snacks that will offer consumers a crunchy alternative to conventional meat snacks. The snacks are achieved using sliced top round beef that has been sliced and roasted to achieve a crisp, flavorful taste profile that is perfect for those seeking out a new take on classic beef jerky. The snacks come in three flavor options including Original, Rosemary Citrus and Southwest Verde, which all feature 20 grams of protein per pack.
The Kalahari Crisps Air Dried Beef Chips were spoken on by Co-Founder of Kalahari Snacks Brett Johnson who said, "We are extremely passionate about what we do and the products we bring to the table with the purpose of creating snacks that meet the needs of our consumers. Going back to my South African roots, we wanted to make sure the newest Kalahari product was just as simple and delicious as our last. As the concept of Kalahari began after the adventure of a lifetime, we wanted to continue powering individuals through their everyday adventures by creating a snack that is packed with good for you fuel and most of all, incredibly tasty and crunchy.”
The Kalahari Crisps Air Dried Beef Chips were spoken on by Co-Founder of Kalahari Snacks Brett Johnson who said, "We are extremely passionate about what we do and the products we bring to the table with the purpose of creating snacks that meet the needs of our consumers. Going back to my South African roots, we wanted to make sure the newest Kalahari product was just as simple and delicious as our last. As the concept of Kalahari began after the adventure of a lifetime, we wanted to continue powering individuals through their everyday adventures by creating a snack that is packed with good for you fuel and most of all, incredibly tasty and crunchy.”
Trend Themes
1. Alternative Meat Snacks - This trend presents an opportunity for disruptive innovation in the snacking industry by offering consumers a crunchy, flavorful alternative to traditional beef jerky.
2. Protein-rich Snacks - This trend highlights the potential for disruptive innovation in the health and wellness industry by providing consumers with a high-protein snack option that is convenient and satisfying.
3. International-inspired Snacks - This trend opens up opportunities for disruptive innovation in the food industry by introducing new flavor profiles and taste experiences to consumers seeking unique and exciting snack options.
Industry Implications
1. Snack Food Industry - This industry can leverage the trend of alternative meat snacks to create innovative products that appeal to health-conscious and adventurous consumers.
2. Health and Wellness Industry - This industry can tap into the trend of protein-rich snacks to develop innovative products that cater to the growing demand for convenient and nutritious on-the-go options.
3. Food and Beverage Industry - This industry can capitalize on the trend of international-inspired snacks by creating innovative products that offer consumers a taste of different cuisines and culinary traditions.
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