The Goose On The Loose IPL is Arriving at Aldi Stores in the UK
Michael Hemsworth — September 5, 2022 — Marketing
References: aldipresscentre & foodbev
The Goose On The Loose IPL has been created by US-based craft brewery Goose Island Beer Co in partnership with Aldi in the UK to offer consumers a crisp, fruity and refreshing new libation to try.
The India Pale Lager (IPL) is brewed in the UK, and dry-hopped with Mosaic, Cascade and Amarillo to convey peachy, piny and malty biscuit notes on the nose. The beer promises to deliver a crisp yet fruity flavor profile that's perfect for enjoyment on its own or with a variety of different fare. The beer is arriving at participating Aldi locations nationwide for £1.29 per can while supplies last.
Managing Director of Buying at Aldi UK Julie Ashfield spoke on the Goose On The Loose IPL saying, "Partnering with Goose Island Beer supports our mission to work with the best suppliers. Not only is the Goose Island team passionate about craft beer, but they are also committed to delivering the kind of flavoursome lager our customers want and expect.”
The India Pale Lager (IPL) is brewed in the UK, and dry-hopped with Mosaic, Cascade and Amarillo to convey peachy, piny and malty biscuit notes on the nose. The beer promises to deliver a crisp yet fruity flavor profile that's perfect for enjoyment on its own or with a variety of different fare. The beer is arriving at participating Aldi locations nationwide for £1.29 per can while supplies last.
Managing Director of Buying at Aldi UK Julie Ashfield spoke on the Goose On The Loose IPL saying, "Partnering with Goose Island Beer supports our mission to work with the best suppliers. Not only is the Goose Island team passionate about craft beer, but they are also committed to delivering the kind of flavoursome lager our customers want and expect.”
Trend Themes
1. Craft IPL Collaborations - Breweries partnering with retailers to offer new and unique India Pale Lagers presents opportunities for expanded brand recognition and increased revenue streams through exclusive product offerings.
2. Dry-hopped Lager Varieties - Exploring unique flavor profiles for dry-hopped lagers creates opportunities for differentiation in a crowded beer market and allows for experimentation with a variety of hop combinations.
3. Affordable Craft Beer Offerings - Retailers working with craft breweries to offer affordable beer options to customers provides the opportunity for increased accessibility to craft beer and introduces new customers to the craft beer market.
Industry Implications
1. Craft Beer Industry - Craft breweries can form partnerships with retailers to increase brand recognition, expand product offerings, and generate new revenue streams.
2. Retail Industry - Collaborating with craft breweries to offer unique and exclusive beer options provides opportunities for increased sales and customer loyalty.
3. Food and Beverage Industry - Dry-hopped lagers offer a refreshing and versatile option for food and beverage pairing, allowing for increased experimentation and potential for unique menu offerings.
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