QSR brands are expanding their reach with packaged products in grocery stores
Trend - Fast-food restaurants are increasingly making their most beloved menu items available to consumers in grocery store aisles. In doing so, companies are successful in expanding their reach by entering the homes of consumers.
Insight - In the present-day context, many consumers are dealing with a dynamic and demanding lifestyle that often leaves them racing for time. Because of this, individuals are looking for ways to save on effort when they can and are prioritizing convenience and accessibility when making purchasing decisions. Whether it is for necessities or indulgences, such flexibility offers individuals peace of mind.
Insight - In the present-day context, many consumers are dealing with a dynamic and demanding lifestyle that often leaves them racing for time. Because of this, individuals are looking for ways to save on effort when they can and are prioritizing convenience and accessibility when making purchasing decisions. Whether it is for necessities or indulgences, such flexibility offers individuals peace of mind.
Workshop Question - How can your brand offer more flexibility to consumers?
Trend Themes
1. Fast-food Grocery Offerings - Fast-food restaurants are increasingly offering packaged versions of their most beloved menu items in grocery store aisles to expand their reach and offer convenience to consumers.
2. Coffee Shop Syrups - Coffee chains are launching lines of coffee syrups to make recreating their beloved drinks easier for customers to enjoy in the comfort of their own home.
3. Qsr-inspired Packaged Foods - Quick-service restaurants are partnering with food manufacturers to provide consumers with packaged versions of their signature menu items in the frozen food aisle for convenience and accessibility.
Industry Implications
1. Fast-food - Fast-food restaurants are leveraging their brand equity by extending offerings to grocery stores and cafes.
2. Coffee Shops - Coffee chains are launching lines of syrups to increase their reach and make recreating their signature drinks easier for customers to enjoy.
3. Food Manufacturing - QSR brands are partnering with food manufacturers to bring restaurant flavors to consumers' homes via the frozen food aisle and other products.
