Publix Launches 'Chickenless Tenders' Under Greenwise Label
Niko Pajkovic — August 13, 2021 — Lifestyle
References: publix & vegconomist
American supermarket chain Publix has released 'Chickenless Tenders,' adding a new item to its popular line of alternative meat-free food products sold under the brand name Greenwise. These chicken finger alternatives are made from a vegan pea blend and pack a whopping 11 grams of protein per serving.
The 'Chickenless Tenders' are now offered alongside the Greenwise 'Meatless Burger,' which was launched in April 2021. “Customers are requesting more plant-based options to incorporate into their diets,” said Maria Brous, the Director of Communications at Publix. This is why the company plans to expand its offerings of plant-based meat alternatives moving into 2022. Already in the works is a pork substitute made from fresh jack fruit, which is currently being offered at select stores throughout the United States.
The release of Publix's 'Chickenless Tenders' highlights yet another example of a major supermarket readily embracing the plant-based revolution that is currently sweeping through the food industry.
Image Credit: Publix Super Markets
The 'Chickenless Tenders' are now offered alongside the Greenwise 'Meatless Burger,' which was launched in April 2021. “Customers are requesting more plant-based options to incorporate into their diets,” said Maria Brous, the Director of Communications at Publix. This is why the company plans to expand its offerings of plant-based meat alternatives moving into 2022. Already in the works is a pork substitute made from fresh jack fruit, which is currently being offered at select stores throughout the United States.
The release of Publix's 'Chickenless Tenders' highlights yet another example of a major supermarket readily embracing the plant-based revolution that is currently sweeping through the food industry.
Image Credit: Publix Super Markets
Trend Themes
1. Plant-based Meat Alternatives - The rise of plant-based meat substitutes provides an opportunity for innovation in new ingredients, flavors, and production processes.
2. Increased Demand for Vegan and Vegetarian Products - As customers demand more plant-based options, companies have an opportunity to create new products and expand their offerings.
3. Alternative Protein Sources - Exploring alternative protein sources, such as pea blends and jack fruit, can lead to the development of new and innovative meat alternatives.
Industry Implications
1. Supermarkets - Major supermarket chains can expand their offerings by embracing the plant-based revolution and providing a wider range of vegan and vegetarian products.
2. Food Manufacturing - Food manufacturers have an opportunity to create new plant-based meat alternatives using innovative ingredients and production methods.
3. Agriculture - Agricultural industries can explore alternative protein sources and sustainable farming practices to supply the growing demand for plant-based food products.
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