Eat Just Vegan Egg Substitute is Coming to Dicos in China
Michael Hemsworth — January 16, 2021 — Lifestyle
The Eat Just vegan egg substitute is arriving onto the menu at more than 500 Dicos locations in China in a move that will provide patrons with an easy way to incorporate the plant-based product into their diet. The announcement will see the Just Egg folded egg product being used to replace the egg patty used by the QSR brand in its various menu offerings. This move is likely to set a precedence in the market and increase the popularity of vegan foods products in the market.
CEO of Eat Beyond Patrick Morris spoke on the launch of the Eat Just vegan egg substitute into Dicos saying, "To have a leading quick-service restaurant exchange an animal-based product for a plant-based product across several of its regular menu offerings is a first in the industry. It is also exciting to see one of China’s leading restaurants embracing more sustainable, plant-based options. This is a leading indicator that tells me we are likely to see this trend continue.”
Image Credit: Eat Just
CEO of Eat Beyond Patrick Morris spoke on the launch of the Eat Just vegan egg substitute into Dicos saying, "To have a leading quick-service restaurant exchange an animal-based product for a plant-based product across several of its regular menu offerings is a first in the industry. It is also exciting to see one of China’s leading restaurants embracing more sustainable, plant-based options. This is a leading indicator that tells me we are likely to see this trend continue.”
Image Credit: Eat Just
Trend Themes
1. Plant-based QSR Ingredients - The increasing availability of plant-based options on menus at quick-service restaurants presents an opportunity for companies to disrupt traditional animal-based products.
2. Vegan Fast Food - The introduction of vegan substitutes at fast food chains offers an opportunity for growth in the vegan and plant-based food market.
3. Sustainability in Food Industry - The shift to plant-based options may signal a larger trend of consumers and restaurants becoming more environmentally conscious about their food choices and production methods.
Industry Implications
1. Fast Food Industry - The fast food industry has an opportunity to appeal to a wider range of customers by introducing plant-based substitutes into their menu offerings.
2. Food Manufacturing Industry - The development and distribution of plant-based substitutes by food manufacturing companies has the potential to disrupt traditional animal-based products.
3. Agriculture Industry - The growth of the plant-based food market may shift demand away from traditional animal agriculture, presenting an opportunity for those in the agriculture industry to explore alternative, sustainable farming methods.
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