Converse's Nor'Easter Pack Celebrates Map Patterns of Storms
Converse introduces its latest Nor'Easter pack of sneakers that is made up of Chuck 70 Hi silhouettes in a bright color palette. The design references map patterns of nor'easter storms and spotlights a macro perspective of extratropical cyclone in the North Atlantic Ocean.
Winds heavily blow from the Northeast, which is referenced in the pack's namesake. The storm map indicates components such as wave and metric of the storm. This data is translated into colorful designs as it adorns three of the brand's Chuck 70 Hi sneakers. There are the options of winter white with pink lavender, starlight blue with love potion, or storm front with yellow cream. All of the sneakers have a wavy pattern throughout the upper and feature rubberized overlay accents.
Image Credit: Bstn
Winds heavily blow from the Northeast, which is referenced in the pack's namesake. The storm map indicates components such as wave and metric of the storm. This data is translated into colorful designs as it adorns three of the brand's Chuck 70 Hi sneakers. There are the options of winter white with pink lavender, starlight blue with love potion, or storm front with yellow cream. All of the sneakers have a wavy pattern throughout the upper and feature rubberized overlay accents.
Image Credit: Bstn
Trend Themes
1. Color-blocked Sneakers - Opportunity for innovative sneaker brands to incorporate vibrant color-blocking designs into their collections.
2. Map-inspired Designs - Opportunity for fashion brands to create products that incorporate map patterns, providing a unique and distinctive aesthetic.
3. Data-driven Fashion - Opportunity for brands to translate data, such as weather patterns, into colorful and visually appealing designs for clothing and accessories.
Industry Implications
1. Footwear - The footwear industry can explore the use of vibrant color-blocking designs to create eye-catching sneakers.
2. Fashion - The fashion industry can incorporate map patterns into their designs, offering unique and trendy products for consumers.
3. Data Analytics - The data analytics industry can collaborate with fashion brands to translate weather data into visually appealing and marketable designs.
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