The Spotify x Reebok Zig Kinetica Ultrasounds Collection is Artistic
Michael Hemsworth — September 30, 2020 — Fashion
References: reebok & yankodesign
The Spotify x Reebok Zig Kinetica Ultrasounds Collection has been unveiled as a limited-edition footwear range from the two brands that will provide fashion-forward consumers with a way to pay homage to different cities. The collection consists of three city-inspired styles including New York Minute, Atlanta Lemon Pepper and Houston Candy Paint, which are sure to satisfy avid fans of each metropolis. Each sneaker is also printed with a code that can be scanned via the user's smartphone to let them enjoy a playlist inspired by the city itself for a holistic experience.
The Spotify x Reebok Zig Kinetica Ultrasounds Collection is available in limited numbers at a price point of $120 per pair and come I unisex sizing to suit any wearer.
The Spotify x Reebok Zig Kinetica Ultrasounds Collection is available in limited numbers at a price point of $120 per pair and come I unisex sizing to suit any wearer.
Trend Themes
1. Location-inspired Footwear - Fashion brands can explore the concept of location-inspired footwear collections to attract consumers interested in representing their favourite cities.
2. Interactive Apparel - Fashion technology companies can incorporate interactive features into apparel, like the collection's scan-to-playlist feature, to create a more immersive user experience.
3. Brand Collaborations - Businesses can take advantage of brand collaborations, like the Spotify x Reebok partnership, to tap into new markets and create unique products that appeal to a wide range of consumers.
Industry Implications
1. Fashion - Fashion brands can utilize the trend of location-inspired products like the Spotify x Reebok Zig Kinetica Ultrasounds Collection to appeal to consumers seeking personalized products.
2. Music Streaming - Music streaming services can explore collaborations with fashion brands to create unique product experiences, like the scan-to-playlist feature of the Spotify x Reebok collection.
3. Retail - Retail companies can capitalize on the trend of brand collaborations, like the Spotify x Reebok collection, to offer exclusive and sought-after products that drive traffic to their stores and online platforms.
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